LeisureLink Research Indicates Gulf Coast Comeback for Spring Break Lodging During April 2-9, 2011 Gulf Shores, AL Market Area

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Lodging Rate Outlook is trending positive for hotel rooms and larger condo units, with an opportunity to “yield up” for those tight on inventory

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The fact that rates for this type of lodging is on the rise in Gulf Shores is a positive sign that families are coming back to the Gulf Coast

LeisureLink, Inc, the leading distribution and revenue management platform for boutique hotels, timeshare resorts and vacation rental properties, collects and analyzes millions of consumer lodging price points per week for dozens of markets across North America. As a service to the broader community of lodging suppliers, LeisureLink periodically releases market rate snapshots detailing specific time periods that may be of interest to property managers in a specific market.

This market rate snapshot looks at Gulf Shores, AL for lodging stays between April 2 and April 9, 2011, a popular Spring Break week. It shows that lodging suppliers are mostly well positioned in advance of Spring Break. The outlook for those with family-friendly two bedroom condo units is positive as is the outlook for hotel room suppliers. There are opportunities for suppliers with tight inventory positions to raise rates and “yield up”. Suppliers with less desirable units or “long” inventory positions may need to reduce rates to remain competitive, but only slightly.

Click here to view data table.

Analysis and Interpretation:
Market rates have held steady over the past four weeks in Gulf Shores, AL. Rates for some classes of two bedroom condos have risen slightly. This is a positive sign for the upcoming Spring Break season. “Families traveling with children value the extra room a two bedroom condo affords,” said Steve Reich, senior vice president of LeisureLink. “The fact that rates for this type of lodging is on the rise in Gulf Shores is a positive sign that families are coming back to the Gulf Coast,” added Reich.

Suppliers in the market are urged to monitor rates closely. “There may be opportunities to raise rates for those with highly demanded unit types and tight inventory positions,” concluded Reich.

LeisureLink offers comprehensive data and revenue management solutions to help lodging suppliers maximize the value of their perishable inventory on a daily basis if desired. To receive a complimentary market rate snapshot for your lodging market, please email salesmanagement(at)leisurelink(dot)com.

How to Read the Data Table:
LeisureLink searched for and collected market rates on four separate occasions for a hypothetical guest stay between 4/2/11 and 4/9/11. These searches collected rates from hundreds of different lodging establishments across multiple websites. The median nightly rate on the date of each search is displayed for each category and star rating of lodging. The rate trend column shows which direction rates are moving which is important for lodging suppliers as they seek to balance their own rate strategy with their desire to maximize the value of their perishable inventory Finally, LeisureLink’s local market managers make recommendations to suppliers as to how to manage their rates depending upon their inventory position.

About LeisureLink™
LeisureLink gives specialty lodging properties a decisive advantage online. Delivering a combination of powerful market analytics and broad distribution, LeisureLink maximizes online revenue and minimizes client overhead for vacation rental properties, timeshare resorts and boutique hotels.
For more information visit http://www.LeisureLink.com and to view properties go to http://www.ABetterStay.com. For more press resources, visit our newsroom.

For more information, please contact:
Steve Reich
Senior Vice President, Sales
LeisureLink Inc.

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Steve Reich
LeisureLink Inc.
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