Belmont, CA (Vocus/PRWEB) February 15, 2011
BlogHer, Inc., the leading participatory news, entertainment and information network for women online and Where Women Create, a community network of passionate and creative women in handmade, social media, entrepreneurship and food, today announced their partnership on The Creative Connection, a three-day conference on September 15-17, 2011, in St. Paul, Minnesota.
Now in its second year, The Creative Connection’s primary goal is to create opportunities for women entrepreneurs in the handmade markets and to connect them with the experts that will give them the tools to take their handmade businesses to the next level. The three-day event will include hands-on workshops, keynotes, discussion panels, a vendor market and plenty of networking opportunities for the attendees.
After six years of producing the world’s largest conferences for women in social media, BlogHer Handmade will mark BlogHer’s first event focused on the burgeoning number of women turning their handmade, crafting and cooking passions into businesses. BlogHer will specifically focus on helping The Creative Connection attendees build the expertise to foster passionate communities around their passions and use social media to build their businesses.
“Women are starting the majority of small businesses in the U.S now, and many center around their creative passions,” said Elisa Camahort Page, co-founder and COO of BlogHer, Inc. “Where Women Create is providing unique support for creative and entrepreneurial women, and BlogHer is proud to contribute our online community- and business-building expertise to the already rich Creative Connection experience.”
“We believe that the women professional bloggers who have a passion for handmade and women who are professional entrepreneurial artisans with a need to blog exist side-by-side,” said Jo Packham, co-founder, The Creative Connection. “And we are convinced that now is the time to introduce these women to each other to create a stronger more viable arena for them in which to succeed in the fields for which they also have a passion.”
Reaching more than 25 million women each month (Nielsen Site Census, October 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (http://www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.
About The Creative Connection
In 2010, The Creative Connection brought together industry leaders and passionate creative women and women entrepreneurs to learn, create and connect at their three-day conference in Minneapolis, MN. Co-founded by Nancy Soriano, former editor in chief of Country Living Magazine and Jo Packham, creator and editor in chief of Where Women Create and Where Women Cook, Nancy and Jo recognized the need and desire in the marketplace to bring together creative women and women entrepreneurs at various stages to learn, connect, share, and engage in an inspirational yet attainable format and environment.
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