UK’s Top "Web Economy" Technology Companies to Visit Silicon Valley

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A select group of the UK’s most successful, fast-growing technology companies have been awarded the opportunity to take part in a trade mission to Silicon Valley in the US. For one week they will showcase their unique technologies and work towards opening up their businesses to an international market.

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A select group of the UK’s most successful, fast-growing technology companies have been awarded the opportunity to take part in a trade mission to Silicon Valley in the US. For one week they will showcase their unique technologies and work towards opening up their businesses to an international market.

The Web Mission 2011 will give the entrepreneurs behind 19 growing web technology companies the opportunity to engage with top people from US technology businesses such as Twitter. Over $60m has been raised in private finance by companies that attended two previous Web Missions.

The mission is sponsored by; the Technology Strategy Board, UK Trade and Investment and Orrick’s Emerging Companies Group and supported and delivered by partners; Polecat, the Co-Sponsorship Agency and The Long Run Venture. The goal of the mission is to help entrepreneurs in the UK’s web technology sector to take their businesses into the global marketplace.

The pace at which current technology trends evolve stimulates the need for business innovation and the UK companies will see just how US businesses are addressing these market opportunities. The mission, which takes place March 5 – 11 2011, is designed to ensure that the businesses taking part benefit from the collective impact of a well-run trade mission.

The companies, already highly successful in the UK, will meet the media as well as peers from around the world, investors and potential partners. They will also engage with experts on the financial and public policy agendas relevant to web technology businesses operating in the US.
A range of web technologies are being showcased including innovative online booking services using social media, application optimisation technology, marketing optimisation tools, production and delivery of e-content and new forms of cloud -based file sharing.

Sam Barnett, CEO of one of the successful companies, STRUQ said:

“The Web Mission is a fantastic opportunity for STRUQ to showcase our pioneering advertising technology in the US, as well as exchange knowledge, expertise and contacts with our American counterparts. Over the past three years we have grown into a thriving European business, offering the most advanced technologically approach to retargeted banner advertising. At Web Mission 2011 we look forward to this opportunity to demonstrate our product for commercial success on a global scale.”

Head of UK Trade & Investment’s Information Communications Technology (ICT) Team, Simon Carter said:

“It’s great that we can bring these 19 companies together and encourage them through the Web Mission to open their businesses up to international markets. UK Trade & Investment exists to support trade overseas and there’s a big push at the moment for the UK to encourage businesses based here to engage more in international markets. This mission will enable the web businesses to engage in essential networking in the US that could provide a springboard into really valuable business growth opportunities.”

Iain Gray, Chief Executive of the Technology Strategy Board, commented:

“The Technology Strategy Board enables innovative businesses to thrive and grow and Web Mission 2011 will provide these successful growing businesses with just such an opportunity. Previous missions have already proved to be very productive for some companies with businesses going on to attract significant investment and partnership opportunities.”


Editor’s notes

The 19 companies selected for the 2011 mission produce, and are developing, a wide range of web technologies. These range from mobile applications, cloud computing, to new ways of interacting with social media.

The "Web Economy" refers to the individuals, enterprises, investors, clusters, sectors and value webs contributing to innovation in mobile, social, semantic and real-time web technologies; Cloud2; social gaming; and 3-D/RealVR environments.

The companies selected for the 2011 mission are:

  •     BookingBug
  •     Brainient
  •     BraveNewTalent
  •     CloudApps
  •     Conversocial
  •     Crisp Thinking Group Ltd
  •     MADE.COM
  •     Mobcast Services Limited
  •     Qwerly
  •     oneDrum
  •     PrismaStar
  •     Pusher
  •     Rightster
  •     Screenreach Interactive
  •     Skyscanner Ltd
  •     PeerIndex
  •     Struq

The selection

‘Web Economy’ businesses were invited to compete for the opportunity to take part in the 2011 mission. More information is available at and you can follow the progress of the 20 companies during their visit by following the social media pages on this site. We plan to include: an RSS feed, profiles of mission attendees, twitter fountain, video blogs from businesses, and a daily web log.

Additional information

The Technology Strategy Board is a business-led government body which works to create economic growth by ensuring that the UK is a global leader in innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit

UK Trade & Investment (UKTI) is the British government organisation that helps overseas companies bring high quality investment to the UK and also helps UK-based companies succeed in an increasingly global economy. UKTI provides a range of expert services, individually tailored to maximise a company’s international success. These services are offered through a network of international specialists in British Embassies and other diplomatic offices around the world, as well as key experts in government departments across the UK. For more information please visit

Orrick, Herrington & Sutcliffe LLP is a global law firm with more than 1,100 lawyers in 21 offices. Orrick’s Emerging Companies Group is a multidisciplinary group of lawyers that merges deep experience and commitment to high-growth businesses with a global platform that scales with its clients as they grow. Representing more than 600 venture-backed emerging companies worldwide, the group runs a strong network with more than 100 venture capital firms, banking and accounting firms, national laboratories, universities and public companies in Europe, the United States and Asia. For more information, please visit

Polecat is a market intelligence company. Polecat’s product, MeaningMine, enables strategic decision-makers to better understand the environment in which they work surfacing emerging and dominant trends, influencers and perception statistics. For more information please visit

Oli Barrett is a founder of the Co-Sponsorship Agency, helping companies and causes around the world to create social action projects. He started Make Your Mark with a Tenner, the scheme which has challenged over 50,000 school pupils to see what they achieve in a just a month, starting with £10. Described by Wired Magazine as "the most connected man in Britain", he brought Speednetworking to the UK and has hosted events in 12 countries. In partnership with Polecat, he leads regular trade missions to San Francisco, helping British companies to pitch for funding and explore business opportunities. Oli's earlier entrepreneurial career included a student headhunting business, an international language practice website (sold in 2008) and a sock subscription website, which now ships to more than 15 countries. He spent two years on the Prime Minister's Council on Social Action, has written for various publications and blogs on his own site at

The Long Run Venture equips businesses to drive faster commercial returns from sustainability – now and for the long run. Working with entrepreneurs, corporations and enabling technologies, it drives high-growth, low-carbon opportunities through a combination of campaigns, venture partnerships and consultancy. Since its launch in October 2010, early successes include bringing the world's biggest clean-technology competition to the UK, developing a sustainable business strategy for City&Guilds, and its partnership with the Carbon War Room.

For more information contact:

Victoria Webster for Web Mission in the UK, 020 7025 7569, victoria(dot)webster(at)grayling(dot)com
Deanna Siste for Web Mission in the US, 415-442-402, deanna(dot)siste(at)graylingcp(dot)com


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Claire Cunningham
Technology Strategy Board
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