Marketo Announces 2011 ‘Rock Your Revenue’ Tour

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The Global Leader in Revenue Performance Management Hosts a Nationwide Series of Educational Events Highlighting the Power of Marketing to Incite a Revenue Revolution

We created the ’Rock Your Revenue‘ Tour to provide the know-how to accelerate revenue most effectively in today’s challenging business environment and to celebrate the transformation of marketing from a cost center to a business-building revenue driver.

Marketo, the fastest growing provider of Revenue Performance Management solutions that significantly increase corporations’ marketing and sales success, today announced the launch of its 2011 ‘Rock Your Revenue’ Tour. The 14-city rock-and-roll inspired tour will kick off on March 3rd and will feature several highly-recognized and well-respected B2B Marketing and Sales experts. Throughout the educational events, industry thought leaders will provide valuable insight into what sales and marketing leaders must do to demonstrate measurable ROI and become true revenue rock stars.

“Today’s marketing professionals need to be more than experts at branding, lead generation and sales strategies,” said Paul Albright, Chief Revenue Officer, Marketo. “They must measure and demonstrate marketing ROI and prove the impact marketing programs have on the bottom line. We created the ’Rock Your Revenue‘ Tour to provide the know-how to accelerate revenue most effectively in today’s challenging business environment and to celebrate the transformation of marketing from a cost center to a business-building revenue driver.”

The ‘Rock Your Revenue’ Tour will share the secrets to Marketo’s industry-leading revenue performance and rise to one of the fastest growing SaaS-based companies ever with over 900 customers in less than three and a half years. It will also outline what it takes to build a Revenue Marketing Practice with a heavy focus on all the new elements of organization role and structure, skills, team composition, processes and compensation, as well as show marketers how to use ROI and other financial metrics to support their strategic decision making.

Featured Revenue Masters participating in the “Rock Your Revenue” Tour include:

  •     Debbie Qaqish, host of Revenue Marketer Radio and Chief Revenue Officer at the Pedowitz Group
  •     Jon Miller, one of the CMO Institute's Top 10 CMOs and Co-founder and VP of Marketing at Marketo
  •     James Lenskold, international speaker, President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability

The four month tour will include stops in Austin, San Francisco, Silicon Valley, San Diego, Chicago, Denver, Toronto, Seattle, Atlanta, Virginia/Washington DC, Boston, New York and Philadelphia.

For more information or to register for Marketo’s ‘Rock Your Revenue’ Tour, visit marketo.com/rock-your-revenue.

About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for ”Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the Force.com AppExchange. As of January 2011, more than 850 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit Marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com/.

PR Contact:
Jana Lass. Marketo
O: 650.240-4693
C: 702.334.4010
jana(at)marketo(dot)com

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Jana Lass
Marketo
650.240.4693
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