Big Screen Plasma Televisions Score Super Sales During Super Bowl Week, According to NPD

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Big screen plasmas were the MVPs of this year’s Super Bowl, according to leading market research company The NPD Group.

“Value and size sold TVs this Super Bowl season. Consumers looking for value chose aggressively-priced, but low-featured plasma TVs in the 40-50-inch screen size range."

Big screen plasmas were the MVPs of this year’s Super Bowl, according to leading market research company The NPD Group.

According to NPD’s Weekly Tracking Service* sales of plasma TVs increased 45 percent in units and 11 percent in dollars Super Bowl week**, compared to 2010 Super Bowl week sales. 50-inch plasmas accounted for 50 percent of all plasma units and dollars sold that week. The average price of a 50-inch plasma was $670, which was down more than $170 from last year, and the average sale price for 42-inch plasmas dropped $100 to $451.

Sales of TVs with screen sizes of 32-inches and below fell 25 percent during Super Bowl week. And while overall sales of TVs above 40-inches grew 12 percent, with most of that increase coming from low-cost plasma products, total flat-panel TV sales decreased 5 percent in units and 7 percent in dollars.

Overall sales of LCD TVs were weaker than plasma, with sales increasing just 1 percent for the 40-inch and above segment. However, sales among the different size ranges were mixed, with 40-42-inch LCD TV sales dropping 24 percent, 46-47-inch sales increasing 16 percent, and over-50-inch LCDs soaring 53 percent versus 2010 Super Bowl week.

“Value and size sold TVs this Super Bowl season,” said Stephen Baker, vice president of industry analysis at NPD. “Consumers looking for value chose aggressively-priced, but low-featured plasma TVs in the 40-50-inch screen size range. Feature-focused consumers went big as LCD TVs with 60-inch and above screens accounting for 17 percent of all the LCD sets sold with screens bigger than 50 inches, compared to nothing in that segment last year.”

*NPD’s weekly POS information is derived from a subset panel of retailers that also contribute to NPD’s projected monthly POS panel.

**Week ending February 5, 2011 and week ending February 6, 2010.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

FOR MORE INFORMATION:
Sarah Bogaty
+1 516 625 2357
sarah(dot)bogaty(at)npd(dot)com

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