Zilliant Continues Explosive Growth in 2010

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Growth-seeking B2B companies looking to increase both revenues and margins are choosing Zilliant’s proven price optimization technology.

Zilliant’s technology has now maximized over $72.5B in revenue and informed over 920 million transactions --- delivering optimized pricing guidance to over 10,000 B2B salespeople covering more than 8.5 million products.

Zilliant, the leading provider of price optimization solutions, today announced the accelerated growth and significant milestones the company achieved in 2010. Expanding their impressive growth of 2009, more and more businesses continued to select Zilliant in 2010 as the company saw a 61% increase in new customers over the previous year.

“While Zilliant’s continued growth in 2010 was impressive, the revenue and margin growth we deliver to our customers is what we pride ourselves on,” said Greg Peters, Chief Executive Officer at Zilliant. “For over a decade, our technology has been delivering scientifically-validated price recommendations to some of the biggest companies in B2B. Our proven foundational technology is now on its seventh generation, and streamlined rollouts are allowing customers to quickly realize pricing improvements. Because of this, we’re seeing broader adoption and are pleased to be helping so many more companies improve their performance.”

Key 2010 Milestones

Delivering Better Prices Faster:
B2B companies are faced with thousands of pricing decisions each day—and these decisions can have major impacts on revenues and profitability. Zilliant’s Margin Maximizer™ technology helps companies improve their performance significantly by revealing the optimal prices to achieve both their revenue goals and profitability objectives. Compared to 2009, Zilliant more than doubled the number of new Margin Maximizer customers as more and more companies discovered its unique ability to improve margins and revenues at the same time.

Greater Access to the Best-Kept Secret in B2B:
Scientifically proven to increase revenue while improving margin-dollars as much as 17.21%, Margin Maximizer has historically been a closely-guarded secret amongst the leading companies in B2B. With implementation streamlined to a matter of weeks, the latest Margin Maximizer solution is much more accessible to B2B companies --- further aiding Zilliant’s impressive customer growth.

Maximized Over $72.5 Billion in Revenue:
With adoption and utilization at an all-time high, Zilliant crossed some significant thresholds in 2010. The company’s technology has now maximized over $72.5B in revenue and informed over 920 million transactions. Zilliant’s technology is also delivering optimized pricing guidance to over 10,000 B2B salespeople covering more than 8.5 million products. And utilization of the company’s solutions now spans nearly every B2B manufacturing and distribution vertical—from high-tech components, software, food, and building products to metals, electrical products, packaging, and rental equipment.

Funding To Support Increased Demand:
In July 2010, Zilliant completed $13 million in financing from existing investors SMH Private Equity Group, ABS Ventures, Austin Ventures and Trellis Partners. As the company continues to gain global market momentum and industry recognition, it is using the capital to increase its technology lead and accelerate global expansion to meet increased customer demand.

About Zilliant
For over a decade, Zilliant has delivered scientifically-proven answers to the toughest question that B2B manufacturers, distributors and service companies face every day --- "What’s the right price to win business at maximum margins?" Zilliant's patented technology has answered this question with scientific accuracy across nearly 1 billion transactions to date. By delivering this valuable pricing guidance directly to the point-of-sale, validated testing of customer deployments has proven average revenue increases of 4.25% and average margin-dollar improvements of 10.18%. These bottom-line results have helped keep this technology one of the most closely-guarded secrets amongst the leading companies in B2B. For more information contact Zilliant at +1-877-893-1085 or visit http://www.zilliant.com.

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Eric Boles
Zilliant, Inc.
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