January Auto Shopper Intensity (ASI™) Index Continues Upward Momentum

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Dataium’s ASI™ (Automotive Shopper Intensity) Index for the month of January continued its upward trend indicating continued strengthening of automotive sales. BMW 328, Honda Accord strongest ASI™ Indexes for new and used respectively.

January 2011 Dataium ASI™ Report

January 2011 Dataium ASI™ Report

The ASI index for January continues an encouraging upward trend, however price increases in energy, food, and other consumer goods may begin to impact the ASI Index going forward.

Dataium LLC, the largest aggregator of automotive shopping behavior, released January’s ASI Index. The index continued an upward climb from its low in September. Strong gains were present in several key components of the index such as automotive website traffic, inventory search activity, and lead volume. Lead volume increased 52% over December on a per dealership basis.

As referenced in previous releases, we continue to see consumers expand the volume and variety of vehicles they shop for. In addition, the auto buying cycle continues to lengthen as consumers become more diligent in their shopping behavior. The behavioral components of the index's moving averages indicate desire and demand are expanding in the market place, with the BMW 328 having the highest shopping intensity for new cars, and Honda Accord, the strongest among pre-owned vehicles. However household economics impacted by continued weak employment and increasing consumer prices threaten to trump buyer desire.

There has been some softening of the index during the first two weeks of February, however this time period was impacted by the Super Bowl held on February 6th, as reported in an earlier release by Dataium on the Super Bowl’s impact on auto shopping. Further, strong winter storms and increasing gas prices may have had some impact on consumer shopping habits as well. However long term changes in the types of vehicles shopped for online, due to gas price increases, have yet to materialize. In fact, the ASI Index for Hybrid vehicles remains low. Visit, http://www.gaspriceaffect.com for more information.

"The ASI index for January continues an encouraging upward trend," stated Eric Brown, CEO of Dataium, he added, "however price increases in energy, food, and other consumer goods may begin to impact the ASI Index going forward. The coming months' ASI may prove to be a bellwether for the remainder of the year."

Through patented data collection and analytics, Dataium aggregates and measures billions of auto shopper events among millions of active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper behavior nationally, but by specific makes, models, vehicle segments, and specific markets as well. The national report is available for download at http://www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized for those who wish to access real-time updates or may have specific data requirements.

About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. The company collects, analyzes, and indexes billions of online automotive shopping events. Dataium supports patented data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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