San Jose, CA (Vocus/PRWEB) February 23, 2011
HiveMind Marketing, the first company to deliver unique and highly integrated end-to-end digital marketing programs focused on increasing awareness, demand, and revenue, has hired Lisa B. English, PhD, APR as Vice President and Sr. Marketing Scientist reporting directly to HiveMind CEO and Chief Creative Officer, Tom Lauck.
With 15 years of experience in marketing, English will drive audit and research efforts, strategic planning, and program strategy and implementation for the agency's growing list of clients across the country. English’s education and credentials—PhD in neuroscience, Accreditation in Public Relations (APR), certificate in business administration, and regulatory compliance certification—give her a unique understanding of the biology of language, communication, and persuasion as well as communications best practices.
“HiveMind Marketing has tremendous momentum, and the firm is clearly committed to developing the interconnected marketing strategies that are crucial to their clients’ success,” English said. “I am enthusiastic about joining the HiveMind team and look forward to developing digital marketing programs to help the agency's clients—both existing and new—achieve their objectives.”
English most recently served as Director of Communications for Molecular Devices, a HiveMind client, where she was responsible for strategic advertising and promotional programs, lead generation strategies, and branding efforts. She worked alongside product management and executive staff to drive the development of a new, community-focused, CMS-based website and robust email marketing platform. Prior to Molecular Devices, English worked as Senior Manager of Communications and Public Affairs at Roche Palo Alto, and as Associate Director of Strategic Communications at BD Biosciences.
“Lisa’s marketing experience both in the life sciences and other industries, will prove invaluable in helping us advance our next-generation digital marketing services,” Lauck said. “Her proven success in handling complex integrated programs for growth companies makes her a key asset to our expanding executive team.”
English is active in a number of marketing and business organizations, including the American Marketing Association, the Public Relations Society of America, and the National Association of Female Executives as well as in the Mortar Board and Phi Beta Phi honor societies.
About HiveMind Marketing, Inc.
Founded by Tom Lauck, HiveMind Marketing is a digital agency that integrates web design and development with email, search, and social marketing to help companies increase demand, leads, and revenue. We understand that successful marketing in today's digital age requires interconnections among audiences, messages, objectives, and tactics. While isolated tactics can generate results, they make little difference in the context of high-level marketing objectives. To make a difference at that level, marketers need to implement integrated end-to-end programs with a circular evaluation and optimization cycle.
At HiveMind Marketing, that is what we do; that is who we are. We marry innate intellectual curiosity, helpless creativity, and critical thinking with extensive experience and a firm understanding of digital and marketing best practices to generate remarkable ideas that deliver sweet results for our clients. Located at 111 North Market, San Jose, California, in the heart of Silicon Valley, the agency has worked with clients across a number of industries, including high tech, biotech, and clean tech. For more information, please visit http://www.hivemindinc.com.
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