Perry Ellis International Selects Planalytics for Business Weather Intelligence

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Planalytics Inc. announced today that Perry Ellis International has subscribed to its Business Weather Intelligence® Platform. Perry Ellis International is utilizing Planalytics’ Consumer Insights℠ service to analyze, quantify and manage the weather’s impact on seasonal apparel categories.

Planalytics Business Weather Intelligence

Planalytics Business Weather Intelligence

Planalytics provides us with invaluable weather intelligence that we’ve put to use in organizing our swimsuit distribution for the current Spring selling season, as well as reviewing the impact of Outerwear and Sweaters for our Fall season next year.

Planalytics Inc. announced today that Perry Ellis International has subscribed to its Business Weather Intelligence® Platform. Perry Ellis International is utilizing Planalytics’ Consumer Insights℠ service to analyze, quantify and manage the weather’s impact on seasonal apparel categories.

”Perry Ellis International recognizes the impact that weather has on our sales trends," stated Jeannie Davila, Vice President of Planning Systems for Perry Ellis International. “Planalytics provides us with invaluable weather intelligence that we’ve put to use in organizing our swimsuit distribution for the current Spring selling season, as well as reviewing the impact of Outerwear and Sweaters for our Fall season next year.”

Planalytics weather-driven demand insights help clients project periods of favorability and risk for any region or time period. In turn, they use this intelligence for improving inventory decisions, facilitating markdowns, and planning promotions. Companies utilize Business Weather Intelligence through online Decision Tools, daily/weekly/monthly reports, Planalytics Business Weather Experts, and onsite delivery sessions.

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella ®, Cubavera®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin® for men’s sportswear, Nike® and Jag® for swimwear, and Callaway®, TOP-FLITE®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com.

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