WinkBall ‘Capture the Passion’ of the FA Cup with Their Extensive Football Fan Coverage

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WinkBall’s video campaign ‘Bringing Back the Passion’ to highlight the importance of greatest football tournament, The F.A Cup

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This weekend, football fans in the UK witnessed the return of the beloved FA Cup to the domestic football scene. Arguably, the FA Cup is the only football competition that belongs to every football follower; from the street corner, the pub, the Sunday League team and all the way up to the elite division of the Premiership. It is a tournament that gives anyone and everyone the chance to stamp their legacy on footballing history. A game for all players on the pitch, it is, more importantly, the football competition that draws most passion from the fans. Be it Burton Albion, Havant and Waterlooville, AFC Wimbledon, or the now recently ended fairy-tale story of Crawley Town FC; the FA Cup epitomises the story of the underdog so beloved in English legends. In this way, it captures the passion of the fans like no other and tempts them to believe their dreams can come true., the UK’s no.1 video website, were of course there to document these dreams and emotions via its unique video interaction of the FA Cup action this weekend. Giving fans a unique video voice; WinkBall video reporters engaged with football fans and discovered what the FA Cup means to them: and why it is the greatest competition in the world. Capturing all the magic of the FA Cup through the emotional power of video, WinkBall’s coverage has so far painted an insightful story of this tournament - steeped in history - that is told best through the fans.

WinkBall’s on-going video campaign, ‘Bringing Back the Passion’, goes further than a game of football and tells the true story of the FA Cup; demonstrating what people love about this historic football competition. ‘Bringing Back the Passion’, a campaign sanctioned by the FA, has followed fans on an illustrious journey that has so far taken them to all corners of the country. In addition to the fans, WinkBall have spoken to a number of high profile football figures who have helped form a huge chapter in the 2011 FA Cup story. Speaking most recently to Leyton Orient chairman Barry Hearn and Notts County manager Paul Ince, they told WinkBall what the FA Cup means for them and why it is the best competition in the world:

With Leyton Orient FC earning themself a fantastic result against Arsenal at the weekend, and setting up a historic replay with the Gunners at the Emirates, this game epitomised the FA Cup and brought the tournament back to its core values.

Despite arguments that the FA Cup has lost its magic, what with dwindling attendances and higher esteemed prizes in football, the romance of the FA Cup has once again come alive. Its ability to provide unique drama will be immediately captured by, via their exciting video coverage of the people that really matter: the fans. WinkBall will continue to speak to fans up and down the country, as well as FA Cup heroes past and present, in order for them to make another promise: to ‘Bring Back the Passion’ of the FA Cup to the online video world.

Notes to Editors:

About is a free, web-based, personal video messaging service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and walls for group viewing. Video messages delivered by can be accessed anywhere, anytime through a web browser. is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through are supported by targeted five-second advertisements, which are played at the end of video messages. is safe, simple and fun and makes video the best way to communicate well online.

Established in London in 2005 by Dr. James Ohene-Djan and Duncan Barclay, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.

For more information, visit

Or WinkBall's Head of Press:

Direct line: 02089623033
Reception: 02089623030


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