Launches New Marketplace where Parents Can Buy and Sell Baby Products

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Craigslist Meets Twitter in this Fast, Free, and Easy Way to Sell Outgrown Baby Products
We want to make parenting more affordable and less stressful. While new parents often struggle financially, their closets are or will be full of expensive and outgrown clothes, cribs and strollers that are essentially brand new and just collecting dust.

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It’s official: Trading Cradles ( is taking off its “beta” diapers and trying to make a poo poo in the potty. The fast-growing, micro-classified marketplace, which rolled out in beta in August 2010, provides parents with the opportunity to buy and sell pre-owned baby products. Designed to help parents save time and earn back some of the approximate $10,000 that is spent on a child in its first year, the site doesn’t charge parents to buy or sell anything.

Currently available in 52 cities across the country and serving thousands of parents each month, Trading Cradles combines the format of a tweet with the motivation of a classified ad. With each post limited to 250 characters and one image, the process of adding an item to the site takes less than 30 seconds. Meanwhile, browsing products to purchase is as easy as scrolling down a page. These tweet-like posts are easily shared on Facebook and Twitter.

Placing safety first, the site encourages peer-to-peer communication and an easy offline handover in public areas. There are no logins, no credit cards, and no hassles. Many of the items are available at a 50% markdown from retail price.

Since August, parents have embraced the Trading Cradles phenomenon. Recently named a finalist in the Cribsie Awards as the Best Way to Recycle Used Baby Stuff, people are starting to talk about the site. A mother of three from Florida, notes, "Trading cradles is a terrific site. It provides a great way to sell baby items of value to a local market. I sold my Bellini baby cradle to a mother-to-be and was happy it was going to a nice family. Their customer service is super helpful. I recommend this site to all my fellow moms."

About is the cheapest and fastest way to swap out all of that expensive baby stuff that is collecting dust in your closet. The site is completely free and parents can post ads in less than 30 seconds. Parents go to the site, upload one photo and type a quick twitter-like description that is limited to 250 characters. Buying is hassle free. Products can be browsed and searched by city. The site then facilitates safe peer-to-peer communication, so parents can make a deal and arrangements for a safe, offline handover.

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Dan Murtagh
Southard Communications

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