“Together, CGX Publishing Solutions and EYC can provide our customers with the insight to define how they use their data to drive promotions revenue," said Chris Greene, President of Frederic Printing
Denver, CO (Vocus/PRWEB) February 22, 2011
CGX Publishing Solutions, a Denver-based business development group of Consolidated Graphics, Inc. (NYSE: CGX), and EYC, a Symphony Technology Group company, have agreed to collaborate to provide retail companies with a total solution for one-to-one targeted marketing promotions, it was announced today.
CGX Publishing Solutions and EYC together deliver a data-driven, high volume and 100-percent variable direct mail solution to serve retail marketers. CGX Publishing Solutions specializes in high-speed, high-resolution production of personalized material, including print-on-demand orders, using digital inkjet web technology. EYC specializes in using purchase behavior data to combine product and brand preferences with sourced vendor offers, providing retailers with an engine that defines and delivers the relevant content and individualized offers their customers will receive.
“Together, CGX Publishing Solutions and EYC can provide our customers with the insight to define how they use their data to drive promotions revenue. We now have an end-to-end solution to mass produce 100% variable direct mail pieces that communicate differently to individual shoppers,” said Chris Greene, President of Frederic Printing, a CGX company in Denver which leads the CGX Publishing Solutions group.
“In the highly competitive retail environment, the capability to analyze and utilize data for customer centric marketing is critical. EYC’s content optimization engine provides our clients with the ability create customer centric campaigns that increase customer engagement and retailer revenue. CGX provides us with world class solutions to produce cost effective, high volume, individualized mailers,” said Steve Prebble, GM, EYC (USA).
About CGX Publishing Solutions
CGX Publishing Solutions is a Denver-based business development group of Consolidated Graphics, Inc. (NYSE: CGX). Consolidated Graphics, headquartered in Houston, TX, is one of North America's leading general commercial printing companies. With 70 printing businesses strategically located across 27 states, Toronto and Prague, and a presence in Asia, CGX offers an unmatched geographic footprint, unsurpassed capabilities, and unparalleled levels of convenience, efficiency and service. With locations in or near virtually every major U.S. market, CGX provides service and responsiveness of a local printer enhanced by the economic, geographic and technological advantages of a large national organization.
Consolidated Graphics' vast and technologically advanced sheetfed and web printing capabilities are complemented by the world’s largest integrated digital footprint. By coupling North America's most comprehensive printing capabilities with strategically located fulfillment centers and industry-leading technology, CGX delivers end-to-end print production and management solutions that are based on the needs of our customers to improve their results. For more information, visit http://www.cgx.com
EYC is a world leader in managing and working with continuous customer data such as loyalty card data generated by grocery retailers. The company has built intellectual capital around the management of these large databases, and the analysis of customer behavior to deliver insight backed strategic advice to its clients based around the world.