LeisureLink Research Shows Potential for Strong Spring Break During April 2-9, 2011 Myrtle Beach, SC Market Area

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Lodging Rate Outlook is strong, with an opportunity to “yield up” for those tight on inventory

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There may be opportunities to raise rates for those with highly demanded unit types and tight inventory positions

LeisureLink, Inc, the leading distribution and revenue management platform for boutique hotels, timeshare resorts and vacation rental properties, collects and analyzes millions of consumer lodging price points per week for dozens of markets across North America. As a service to the broader community of lodging suppliers, LeisureLink periodically releases market rate snapshots detailing specific time periods that may be of interest to property managers in a specific market.

This market rate snapshot looks at Myrtle Beach, SC for lodging stays between April 2 and April 9, 2011, a popular Spring Break week. It shows that lodging suppliers are well positioned in advance of Spring Break. Rates have held steady and there are opportunities for suppliers with tight inventory positions to raise rates and “yield up.”

Click Here to view data table.

Analysis and Interpretation:

Market rates have held steady over the past four weeks in Myrtle Beach, SC. This is a positive sign for the upcoming Spring Break season. “A steady rate indicates that market participants do not currently feel the need to discount aggressively,” said Steve Reich, Senior Vice President of LeisureLink. “This is a positive sign for property managers,” added Reich.

Suppliers in the market are urged to monitor rates closely. “There may be opportunities to raise rates for those with highly demanded unit types and tight inventory positions,” concluded Reich.

LeisureLink offers comprehensive data and revenue management solutions to help lodging suppliers maximize the value of their perishable inventory on a daily basis if desired. To receive a complimentary market rate snapshot for your lodging market, please email salesmanagement@leisurelink.com

How to Read the Data Table:

LeisureLink searched for and collected market rates on four separate occasions for a hypothetical guest stay between 4/2/11 and 4/9/11. These searches collected rates from hundreds of different lodging establishments across multiple websites. The median nightly rate on the date of each search is displayed for each category and star rating of lodging. The rate trend column shows which direction rates are moving which is important for lodging suppliers as they seek to balance their own rate strategy with their desire to maximize the value of their perishable inventory Finally, LeisureLink’s local market managers make recommendations to suppliers as to how to manage their rates depending upon their inventory position.

About LeisureLink™
LeisureLink gives specialty lodging properties a decisive advantage online. Delivering a combination of powerful market analytics and broad distribution, LeisureLink maximizes online revenue and minimizes client overhead for vacation rental properties, timeshare resorts and boutique hotels.
For more information visit http://www.LeisureLink.com and to view properties go to http://www.ABetterStay.com. For more press resources, visit our newsroom.

For more information, please contact:
Steve Reich
Senior Vice President, Sales
LeisureLink Inc.
626-696-4530

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Steve Reich
LeisureLink Inc.
626-696-4530
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