’s New Staten Island Showroom Wows

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10,000 Square-Foot Bathroom Boutique offers Affordable Lux. Grand Opening Sale Continues on Fresca Brand + More

Grand Opening Sale

Grand Opening Sale - 10% OFF

We were really pleased with our showroom opening and how we were able to creatively showcase existing and new product lines

When the long-standing online bathroom retailer, opened the doors of its brand new public showroom in Staten Island, NY on February 1, 2011 — it was everything they had envisioned it would be and then some. “We were really pleased with our showroom opening and how we were able to creatively showcase existing and new product lines — such as our antique bathroom vanities — all under one roof. The 10,000 square-foot space makes quite a visual impact. “From the moment you enter, you’re in our bathroom idea zone!” said CEO Robert Gavartin.

And what an idea zone it is — thanks to the creative way in which products are presented — the new showroom is becoming the destination for design- and budget-conscious shoppers who are looking to refresh existing bathrooms or take a gutted space and start brand new. Anyone seeking minimalist-modern, contemporary, transitional or traditional designs for the bath will find it here! From bathroom vanities to pedestal sinks, tile to accessories and toilets too — the portfolio of products on display is impressive and on point with designer and builders trends nationwide.
“Repeat and new customers told us how great the showroom was and how much they loved the product selection,” said Gavartin.

The design team echoes that sentiment acknowledging that customers who originally reviewed products on the web site, said they appreciated a physical showroom where they can go to see the products in person. That’s a primary reason why this affordable bathroom retailer stands out from others in the online marketplace. Having a brick and mortar showroom is imperative for this reason foremost: customers get a chance to be up close and personal with the products since design is such a tactile experience.

Naysayers who say there’s no need for brick and mortar showrooms in our electronic information age if there’s an online source, are not making an accurate call. That generalization does not reflect the current business climate and the demands of the customer base.

Here’s why:’s dedicated showrooms are merchandised to meet customer needs by highly skilled merchandisers who get the customer in the front door and keep them there.
--Staffed with knowledgeable design specialists, customers can ask a question on a particular brand and receive an answer pronto. (Note: Customers can also speak to knowledgeable staff online too, so there’s an important crossover between the two business channels).
--Customers can be confident about how the products are priced, because of’s affordable luxury mantra and because they can shop knowing there’s a 110% price-match guarantee on all products.
--In addition, prides itself on the fact that all products are always in stock in its warehouse locations.
Convenience is important too for customers who might be worried about finding parking. No worries — there’s parking right behind the newest showroom.

Seeing a vast array of bathroom accessories, bathroom vanities, sinks and other products in one place helps customers to envision their ultimate dream come true bathroom. When the Staten Island showroom opened at the beginning of February, the Fresca brand discount began and it hasn’t ended yet.’s Grand Opening Sale will continue to offer customers significant savings of 10% on the entire Fresca product line both in-store and online (customers should reference coupon code: FRESCA-312011). Fresca is a stunning modern bathroom collection composed of ultra modern geometric shaped chrome faucets and accessories, plus vanities and sinks paired with coordinated mirrors.

Now, with its third showroom loaded with product and eager customers making purchases (and more to come), it is evident that continued growth is part of the bigger picture for But for now, the focus is on providing only the best in affordable luxury for the bath. Branch Locations, Opening Times and Phone Numbers:

Staten Island Showroom
2455 Hylan Blvd.
Staten Island, NY 10306
Toll free: (800) 504-9974
Mon. - Fri.: 10AM - 7PM • Sat. - Sun.: 10AM - 6PM

Brooklyn Showroom
1530 McDonald Ave.
Brooklyn, NY 11230
Toll free: (800) 504-9974
Mon. - Fri.: 10AM - 7PM • Sat. - Sun.: 10AM - 6PM

Philadelphia Showroom
10182 Bustleton Ave.
Philadelphia, PA 19116
Toll free: (800) 504-9974
Mon. - Fri.: 10AM - 7PM • Sat.: 10AM - 6PM • Sun.: Closed


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Steven Grebenyuk
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