Boom Hot Sauce Aids Health and Support Artists

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The Innovative Company has just released Boom, a cayenne-rich hot sauce that offers potential health benefits and a chance to share royalties with artists. The sauce’s explosive label was created by a contest-winning artist, whose design will enable him to receive royalties on Boom’s sales. Innovative has teamed up with the Connecticut Art Directors Club to find artists to design labels for its new products.

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“Not only is cayenne a delicious pepper, but it’s been shown to have an incredible variety of health benefits.”

The Innovative Company, the brainchild of three award-winning hot sauce entrepreneurs, has just released its newest hot sauce product, Boom. The sauce’s main ingredient is extremely hot – and extremely healthy – cayenne pepper. The explosive Boom label was created by a contest-winning artist, who will reap royalties from the sale of each bottle of Boom. The Innovative Company initiated the contest to showcase New England artists and let them share in the profits from their work. The company worked with the Connecticut Art Directors Club to set up the contest.

“Boom has a powerful aged cayenne pepper base that is enhanced with garlic and vinegar,” says Chris McCarthy, founder of Insane Chicken and a partner in The Innovative Company. “Not only is cayenne a delicious pepper, but it’s been shown to have an incredible variety of health benefits.”

Ancient societies, particularly those of the Americas and China, have long used cayenne pepper to treat ailments and maintain health. To give some examples of the benefits for which cayenne pepper has been touted, it’s been used as a digestive aid; as an anti-fungal, anti-allergen, anti-bacterial, and anti-inflammatory; as a migraine preventative; as an anti-cold and flu agent; and even as a cancer-fighting agent!

The Innovative Company has been producing and distributing private label sauces for small and large clients (including a successful line for the B&O Railroad Museum and a sauce for Save a Dog, a dog rescue organization) and is now producing its own sauces.

It was David Ashley, owner of Ashley Food Company and another Innovative partner, who came up with the idea to have artists create the labels for each of the company’s new sauces. “Hot sauce labels should be fun and attractive—it’s that kind of product,” he says. An artist friend of Ashley’s directed him to the Connecticut Art Directors Club, and, through them, The Innovative Company sought label designs from artists all over New England via a contest.

The artist who designed the Boom label did it anonymously—though he’ll be indentified on his royalty checks! He says, “I wanted to capture the essence of the product while having some fun in creating both a name and eye catching design. Let’s face it, a hot sauce conjures up all kinds of visuals, especially when you take that first bite!”

“We were very excited about the results of the contest,” says Charlie Schandelmayer, founder of Sauce Crafters and the third partner in The Innovative Company, Innovative’s third partner. “The artists really outdid themselves. In return, we give them an opportunity to share in the profits.”

The Innovative Company LLC is a partnership between David Ashley (Ashley Food Company), Chris McCarthy (Insane Chicken), Charlie Schandelmayer (Sauce Crafters), who have a combined 46 years of experience in the food business. We manufacture many lines of our own products and co-pack products for other companies, private label large or small account, and we store and ship products. We currently operate 20 web sites and will be adding several more in the near future.

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