Toovio Partners with Ovative/Group to Expand Retail Offering

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Leveraging Toovio’s ‘Interaction Manager’, retailers can automatically generate real-time customer offers for cross-selling, retention and acquisition opportunities.

Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced its partnership with Ovative/Group to help expand its offering within the retail sector.

Toovio’s recently launched Toovio Interaction Manager allows retail and consumer-direct industry professionals, among others, understand how superior customer service and real-time marketing (RTM) translates into sales. As a fully-hosted and real-time customer interaction tool, Toovio Interaction Manager couples cloud technology with proprietary templates for offers, segments, eligibilities, investments, Q&A scenarios, and more. This can mean a dynamic in-store Q&A that gives customers instant and personalized offers during their check-out experience; a dialogue to retain a retail customer through a series of incentives based on their purchase history and preferences; or even a text-based offer sent to a consumer by leveraging geolocation technology to determine their proximity to a certain store.

Interaction Manager effectively recognizes a customer’s interests and provides this actionable intelligence in real-time to any customer channel. By enabling this type of RTM relationship, organizations can increase sales and create more loyal customers.

“Today’s technologies and channels of communication have transformed how consumers shop, creating a new dynamic for retail marketers,” said Joshua Smith, Co-founder and CEO of Toovio. “Retailers need to identify marketing solutions that reach across channels and enable them to interact with customers in real time, and with very relevant offers. We partnered with Ovative/Group for operational and strategic direction in reaching retailers with this message. Having their support and guidance will be tremendously helpful in furthering our exposure within the industry.”

Ovative/Group, consisting of experienced leaders within digital marketing, consumer information management and e-commerce business disciplines, assists partners in expanding their retail channel strategy and identifying integrated operational processes, among other initiatives.

“Toovio’s Interaction Manager is the beginning of a new wave of real-time marketing technologies that will make it easier for retailers to target customers, and for customers to receive more relevant and timely offers,” said Dale Nitschke, Director, Ovative/Group. “We’re excited by the possibilities Toovio has to enhance interactions between associates and consumers, and look forward to helping identify new channels for growth.”

Retail companies have selected Toovio services after seeking an exact-fit application, rather than general platform solutions that bring added complexity and costs to their organization. A business can get up-and-running with a free trial or proof-of-concept of the Toovio Interaction Manager within a matter of days, making it convenient to test and just as easy to fully implement.

Toovio’s Interaction Manager is not limited in its application to the retail sector, but can be applied to various industries, including telecommunications and wireless providers; banking & financial services; and customer service, among others.

To learn more about Toovio’s Interaction Manager, sign up for a free trial on

About Ovative Group

Ovative/Group provides strategic advice, operational direction, implementation assistance and a portfolio of digital capabilities to organizations that aspire to develop differentiated capabilities and new revenue streams in the emerging digitally connected world. Please visit for more information.

About Toovio

Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit


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