Borrell Associates Names Clark Gilbert Innovator of the Year for Local Online Media

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Clark G. Gilbert of Deseret Media has been named the recipient of this year’s coveted Innovator of the Year Award for local online media.

Clark Gilbert

Clark Gilbert, President and CEO, Deseret Media

Clark Gilbert is the hands-down choice this year for his work in Salt Lake City

Clark G. Gilbert of Deseret Media has been named the recipient of this year’s coveted Innovator of the Year Award for local online media. The announcement was made Monday during the MultiMedia Mega Conference in St. Petersburg, Fla., where Gilbert was appearing to deliver the keynote address to 470 media executives.

“Clark has driven his company to an unequalled level of success for any local media company over the past year,” said Borrell Associates CEO Gordon Borrell, who announced the award in his introductory remarks at the conference. “The local media industry needs great leaders and superb innovators, and Clark is the hands-down choice this year for his work in Salt Lake City.”

Gilbert will accept the award next week at Borrell’s 2011 Local Online Advertising Conference in New York. Gilbert will keynote that conference along with former Harvard Business School colleague Clay Christensen, author of “The Innovator’s Dilemma.” The Borrell conference will be held March 3-4 at the Grand Hyatt in New York.

The Innovator of the Year award is given annually. Borrell Associates selects the recipient after examining the growth patterns and innovative characteristics of more than 4,400 local online operations across the U.S. and Canada over the previous year. Borrell also accepts nominations via an online submission form between late December and mid-February. Borrell selects “an individual who’s exhibited the greatest innovation in a local online media company and execute its strategy in a financially viable way.”

This is the second year for the award. The first recipient was Colleen Brown, CEO of Fisher Broadcasting in Seattle.

This year’s recipient became president and CEO of Deseret Media in early 2010. The company oversees the Deseret News, KSL-TV, two radio stations, and a book publishing company affiliated with the Church of Jesus Christ of Latter-day Saints. Prior to taking on that role, Gilbert was an associate academic vice president at Brigham Young University and was a professor of entrepreneurial management at the Harvard Business School.

While at HBS, Gilbert collaborated with Borrell Associates in 2002-2003 to author a study on how the Internet was disrupting local media companies. The ground-breaking report was followed by Gilbert’s work with The American Press Institute on the “Newspaper Next” project, and numerous award-winning articles on innovation in Harvard Business Review and MIT/Sloan Management Review.

Gilbert will accept the award March 3 during the opening session of Borrell’s 2011 Local Online Advertising Conference. The award comes with a crystal statue and a check for $1,000.

The Borrell Local Online Advertising Conference is being held March 3-4, 2011, at The Grand Hyatt hotel in NYC (http://www.borrellassociates.com/loac11). The Borrell Local Online Advertising Conference is also available for live viewing using the Attend@YourDesk option (http://www.borrellassociates.com/loac11/onlineticket.php).

Now in its 10th year, Borrell Associates is the leading provider of local advertising research, data and strategic analysis along with consulting and sales-training services. We are experts in local advertising. We help clients gauge ad spending by businesses in local markets - especially online and mobile advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training. We publish detailed market advertising reports for hundreds of local interactive and traditional media companies, including local online ad spending, local mobile ad spending and customized reports for any U.S., Canadian or U.K. market and publish annual online advertising reports and monthly analyses. For more information, visit our Web site – http://www.borrellassociates.com.

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