Green Marketing Conference Offers Inside Look At Green Good Housekeeping Seal

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Miriam Arond, Director of the Good Housekeeping Research Institute, will show marketing executives how the criteria was developed for the Green Good Housekeeping Seal at the 4th Good And Green® - The Green Marketing Conference, May 11 & 12 at the Hearst Tower in New York. Arond will be joined in her presentation by the Research Institute’s Technical Director, Stacy Genovese. Good And Green® is presented by Good Housekeeping and The Daily Green.

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Miriam Arond, Director, Good Housekeeping Research Institute

With the creation of the Green Good Housekeeping Seal, Good Housekeeping has made a strong and bold commitment to help consumers make environmentally responsible choices.

“With the creation of the Green Good Housekeeping Seal, Good Housekeeping has made a strong and bold commitment to help consumers make environmentally responsible choices,” says Miriam Arond, Director of the Good Housekeeping Research Institute. “Good Housekeeping is thrilled to be a co-sponsor of the 4th Good And Green® - The Green Marketing Conference.” The conference will be held May 11 & 12 at the Hearst Tower in New York, NY.

According to Arond, the Green Good Housekeeping Seal was developed in response to the tremendous confusion that consumers have about the clutter of green claims on thousands of products. Arond’s presentation, which will be made with the Research Institute’s Technical Director, Stacy Genovese, will show marketing executives how the criteria were developed for this new green emblem, category by category.

Arond notes that Hearst’s commitment to environmental leadership is company wide. As one of the world's largest publishers, “Hearst Corporation believes responsible environmental stewardship is not only an integral part of doing business; it is at the core of who we are as a company,” she says. “In fact we were the first major magazine company to launch a consumer website dedicated to green living – The Daily Green.”

“The Daily Green provides real green information for real people,” said Dan Shapley, senior editor of The Daily Green. “The green trend keeps growing, as more and more people look to get healthy and preserve the environment through the choices they make as consumers. Resources like The Daily Green and the Good Housekeeping Green Seal are there to help them choose well.”

“We’re proud to welcome Good Housekeeping and The Daily Green as exclusive 2011 Presenting Sponsors. We’re excited to produce this conference in a building that has achieved such an impressive rating from the U.S. Green Building Council and has a culture of green that runs through it,” according to Nan McCann, Good And Green® producer.

“Every year Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs., Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann explained, “because they know that today green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually every industry and product category.”

Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA Tissue North America, GfK Roper Consulting, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: http://www.goodandgreen.biz or 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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