Nissan and PlayStation Team Up Again for Third GT Academy

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Nissan and Playstation team up for a virtual racing game

The professionals at Briggs Nissan Lawrence are excited about the Virtual-to-Real racing competition with Playstation that will go live on March 4th, 2011. The GTA Academy was a hit in the past in Europe and this year is looking no different. There’s a good chance there are going to be even more drivers and participants this year, which includes the entry of the United States into the event.

And the prize for winning? How about a fully-supported drive in a Nissan 370Z GT4 sports car in the prestigious Dubai 24 Hour International. Yes, it’s the ultimate prize. This is one of the reasons the staff at Briggs Nissan Lawrence are so excited.

“In Gran Turismo 5 we continue to bring the worlds of real and virtual racing closer together and the GT Academy programme, in partnership with our friends at Nissan, perfectly illustrates this ambition,” explained Kazunori Yamauchi, the creator of the Gran Turismo games and president of Polyphony Digital.

“It is also a great showcase for the fact that GT5 will continue to offer players more than just the game they have bought. It fully utilises the online functionality of GT5 and highlights the community elements. I think that we shall see a lot of friends challenging each other to take part in GT Academy and seeing how good they are against others. I am sure that most people with an interest in motor sport have dreamt about having a go for real. The competition has already made that dream a reality for the previous two winners, so it is well worth entering – even if it is only your friends you want to beat!”

After the virtual racing stage of the game competition ends, the emphasis shifts to Nissan’s sports cars with the 370Z and GT-R playing big roles at the Silverstone Race Camp.

“It has been a great pleasure for us to see so many of our cars recreated in stunning detail on the new GT5 game,” said Nissan International’s Vice-President of Marketing, Vincent Wijnen.

“But GT Academy is even more special as we watch the incredible progression of somebody racing our cars in the game to enjoying great success racing them at full speed on international race circuits. GT Academy has become a great ‘grass roots’ mainstay of our international race programme and we enjoy the partnership with PlayStation very much.”

At Briggs Nissan Lawrence - the premiere Nissan dealership in Lawrence, Kansas - you can go beyond driving a Nissan virtually and take a test drive of your own. You are going to have to obey local traffic laws, of course, when it comes to speed, but there’s nothing like getting behind the wheel of a new Nissan. The sales team at Briggs Nissan Lawrence wants to show you the Nissan difference first hand. Seeing a 370Z in person may just help your virtual driving - you never know!


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Eric Giroux
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