ShopRite is First Grocery Retailer on all Three Dominant Mobile Spaces

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MyWebGrocer provides apps for ShopRite on iPhone, Android and the mobile web

By using mobile apps and a mobile web site, we’ve found a way to make Shoprite customers’ lives easier, and have the opportunity to engage them in a space where they spend a great deal of their day.” - Cheryl Williams, VP of Marketing for ShopRite

ShopRite is now the only grocery retailer with a presence on three major mobile spaces - iPhone, Android and mobile website. The technology, powered by MyWebGrocer, will allow ShopRite customers to access online specials and create digital shopping lists right from their phones.

The mobile application is built specifically for each platform, in order to provide the best user experience. Within the app, customers can easily look at digital circulars to see all the items on sale that week at their local store, and select items to add to their online grocery-shopping list. Grocery lists can be constructed from a desktop website as well, which syncs with the mobile apps and mobile website. Furthermore, consumers can click on product-sponsored advertisements at the bottom of the app and add these items to their list.

Cheryl Williams, Vice President of Marketing for Wakefern Food Corporation/ShopRite, spoke about ShopRite’s mobile strategy: “We want to provide our customers the opportunity to interact with our weekly savings circular wherever they are. By using mobile apps and a mobile web site, we’ve found a way to make Shoprite customers’ lives easier, and have the opportunity to engage them in a space where they spend a great deal of their day.”

By bringing the online grocery experience to the three biggest mobile platforms, ShopRite is demonstrating that they know mobile isn’t an emerging media – it’s already here. Rebecca Roose, Marketing Manager of MyWebGrocer, notes that “Mobile is not a one-off, it’s a way of life. Shoppers are spending more time on their mobile devices and it’s important for ShopRite to be able to interact with their consumers through their preferred mobile platform. Mobile solutions are designed to make people’s lives easier, and by providing customized apps and a mobile website, ShopRite is doing just that.”

Thirteen grocery stores nationwide offer customers mobile applications to help them shop. Five of these are running on the MyWebGrocer platform. For more information about mobile grocery, visit http://mywebgrocer.com/RetailersMobile.aspx.

About MyWebGrocer:
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 110 retailers nationally, representing more than 10,000 stores, and 90 major consumer packaged goods brands.

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Alicia De Martini
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