Utilizing social media for customer care has been shown to help increase customer engagement and brand loyalty.
Alexandria, VA (Vocus/PRWEB) February 24, 2011
Communicating with customers via social media tools such as Facebook, Twitter and corporate blogs is an effective way for companies to respond to their customer service inquiries. Utilizing social media for customer care in this manner has been shown to help increase customer engagement and brand loyalty, however implementing a “social customer care” program can be a daunting task. In response to the need for a comprehensive guide outlining how to best implement a social customer care program, VIPdesk has released a new whitepaper, “Seven Steps to Integrate Social Media into the Customer Contact Center”.
“Seven Steps to Integrate Social Media into the Customer Contact Center” is a comprehensive whitepaper that addresses the benefits of incorporating social media into the contact center, provides practical insights into the best ways to integrate social media with other pre-existing customer service tools such as phone, e-mail and online chat, and reviews the seven universal steps to integrate social media into the contact center. A complimentary copy of “Seven Steps to Integrate Social Media into the Customer Contact Center” is available for download at http://info.vipdesk.com/how-to-integrate-social-media-into-the-contact-center/.
For more information on other VIPdesk whitepapers, webinars, and additional educational resources, email marketing(at)vipdesk(dot)com or call 703-837-3507.
Global industry leaders trust VIPdesk to enhance their brands through our customer care and loyalty programs. Serving as a seamless extension of their brands, our innovative Brand Experience Management Solutions deliver memorable customer experiences, business insights and actionable intelligence that generate customer advocacy and drive business growth. VIPdesk’s full suite of Brand Experience Management solutions includes Concierge Services, Customer Care Services, Social Media Management, Experiential Programs, IVR Services and Voice of the Customer Surveying & Analytics. To find out more about VIPdesk, visit http://www.vipdesk.com.
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