Green Marketing Insight From GfK Roper’s Green Gauge® at Green Marketing Conference

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GfK’s Green Gauge® Global study, drawing on over 25,000 interviews with consumers from 25 countries, will provide marketers with consumer-level insight and foresight into environmental attitudes and behaviors at the 4th Good And Green® - The Green Marketing Conference, May 11 & 12 at the Hearst Tower in New York. This year’s Good And Green® is presented by Good Housekeeping and The Daily Green.

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Holly Heline Jarrell , Group Managing Director, GfK Roper Consulting

The very good news is that consumers are still thirsty for greener options – but they need meaningful motivation from marketers... The information in our session will help marketers reboot and strengthen their green marketing efforts.

Drawing on over 25,000 interviews with consumers from twenty-five countries, the findings of GfK Roper’s new Green Gauge® Global study will provide marketers with consumer-level insight and foresight into environmental attitudes and behaviors in the US and abroad at the 4th Good And Green® - The Green Marketing Conference, May 11 & 12, at the Hearst Tower, NY, NY.

“The very good news is that consumers are still thirsty for greener options – but they need meaningful motivation from marketers,” according to GfK Roper’s Holly Heline Jarrell, who will be co-presenting the research findings with Timothy J. Kenyon. “However,” she added, ”the study also suggests that green could use a jump start. The information in our session will help marketers reboot and strengthen their green marketing efforts.”

The Green Gauge® Global Report evolved from GfK Roper’s Green Gauge® Report. It is the only study providing global marketers an in-depth look into green consumer trends, attitudes and behaviors in 25 countries. Since 1992, GfK Roper has helped green marketers track the development of the environmental movement in America through its Green Gauge®.

“Every year Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories,” according to Nan McCann, Good And Green® producer. “We’ve had attendance from a really diverse list of brands including Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs, Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann explained, “because they know that today, green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually every industry and product category. It is the key to innovation and economic growth.”

Presenting Sponsors Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA Tissue North America, GfK Roper Consulting, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource : Snippies.

For conference schedule and information: http://www.goodandgreen.biz or 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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