Kalio Announces KalioMobile™ SaaS Mobile Commerce Application

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New product from leading ecommerce software provider unifies mobile and standard online retail sites, improves sales, boosts efficiency and cuts costs

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Leading ecommerce software firm Kalio Inc. (http://www.kalioinc.com) today announced the launch of its advanced new KalioMobile™ application for mobile ecommerce. KalioMobile is powered by the company's enterprise-class Software as a Service KalioCommerce™ ecommerce application, so both mobile and standard sites share all key systems, improving efficiency and cutting retailer costs.

KalioMobile enables online retailers to tap into the growing surge of mobile ecommerce. It is an extension of the KalioCommerce application that is quickly becoming an ecommerce industry standard. With KalioMobile, online retailers don’t have to create a separate mobile infrastructure because the mobile site will integrate directly with existing back-end systems, assets, and databases.

“KalioMobile is completely integrated with all other marketing channels, so our customers can manage their mobile site as an extension of their primary website," Kalio co-founder and chief executive officer Larry Kavanagh said. "Because it works across channels, it saves online retailers significant effort and expense in managing a true multichannel retail presence."

The same administrative interface is used to manage content, promotions, real-time inventory, business rules, and other key ecommerce elements for both the mobile and the standard sites. This brings both web channels into perfect alignment, because online shoppers have up-to-the-minute access to the same products, promotions, site content, product ratings and reviews, and customer accounts regardless of which site they use. They can receive updates on order status through their mobile devices.

“It’s also very easy to set up for customers on KalioCommerce," said Kavanagh. "We can launch a mobile presence in a matter of hours."

KalioCommerce is already the gold standard in the ecommerce software industry. It is built on the Software as a Service (SaaS) model so it allows merchants to sign in, make changes and monitor their websites with ease. The new KalioMobile module enables clients to customize site versions for iPhone, Android-powered smartphones, tablets, and other mobile phones and devices.

The KalioMobile product launches as consumers increasingly turn to mobile devices to conduct their shopping. Overall, mobile Internet access is expected to outstrip traditional land-based Internet access by 2014. Mobile ecommerce is predicted to double in 2011 to $4.4 billion, and to reach $23.8 billion by 2014, according to the Coda Research Consultancy.

“This is a perfect next step for Kalio and our product line,” Kavanagh said. “We want to bring the same ease of use and quality of presentation to the exploding mobile commerce field that we already have in place for desktop ecommerce.”

About Kalio, Inc.

Kalio develops and delivers Software as a Service ecommerce applications for leading retailers and catalogers. KalioCommerce™ (formerly Mercury Platform™) is the company’s flagship ecommerce application that gives clients unprecedented freedom and flexibility to manage, design, and promote their own sites in ways that were previously only available to them through custom coded solutions. KalioCommerce enables merchants to grow their online businesses at rates often more than double the industry average. In addition, merchants enjoy high performance, stability, and regular monthly rollout of new selling features. KalioMobile™ brings the full, integrated power and feature set of KalioCommerce to mobile devices. KalioMail™ is the company's e-mail marketing software with built-in best practices for e-mail segmentation, automation, and deliverability. Founded in 1999 as D.M.insite, the company changed its name to Kalio, Inc. in February 2011. Kalio has offices in Cupertino, CA and in Covington, KY., in the Greater Cincinnati area. To learn more, visit http://www.KalioInc.com or call 859.261.8700.

Brad Curtis
(415) 306-2110

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