How to Take the Boring Out of Metadata in Free Final Cut Pro Webinar

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Final Cut Pro guru, Larry Jordan, announced that on March 2, 2011, Philip Hodgetts, CEO of Intelligent Assistance, will be the first guest webinar instructor in Larry’s Wednesday webinar series. Hodgetts, expert and consultant in digital production and post-production workflows, will reveal the intricacies of metadata in the free webinar, “Master Metadata for Post-Production” (http://www.larryjordan.biz/sem/webinar_2010b.php#mar02). Metadata can be used for tracking media content, usage and rights management, but metadata - log notes - can also drive post-production by automating tasks that aren't a part of the creative process. Metadata-driven post-production frees editors to focus on creative outcomes. Nowhere is this more important than in Final Cut Pro.

http://www.larryjordan.biz/sem/webinar_2010b.php

Knowing how to organize, enter, and search on metadata is essential.

Last year, Larry Jordan brought his successful Final Cut tutorial live seminars, "PowerUP with Final Cut Studio," to live webinar format. Now, Jordan is expanding the webinar series to include guest instructors such as Philip Hodgetts, CEO of Intelligent Assistance, Inc., who, on March 2, 2011, will take the “boring” out of post production with his webinar, “Master Metadata for Post-Production” and show attendees the value of mastering metadata.

"I've enjoyed working with Larry and his team for some time, so when we were considering ways we could further collaborate, presenting a webinar on the value of metadata in post-production and beyond, seemed like the right thing to do," said Hodgetts.

Most editors avoid creating and updating metadata because it is viewed as boring and unessential to editing. However, metadata is increasingly important in production and post-production with the shift to tapeless media. Today, metadata is being acquired on set to pass through to post and VFX departments. Metadata is essential to tracking existing assets. And, metadata is required for distribution and rights management control. Knowing how to organize, enter, and search on metadata is essential.

Hodgett’s webinar will explain why metadata is so important and provide some simple ways to begin adding metadata to projects. In addition, he will explain the concept of metadata, outline the various types of metadata in use today, such as Dublin Core, XMP, MPEG-7, MPEG-2, and SMPTE-2021 (BXF) - and tell you which ones matter. The presentation will outline the six types of metadata used in post-production to help you minimize the boring parts. He’ll consider which commonly used applications support metadata, and how to preserve metadata when moving between applications.

Hodgetts will also show how to efficiently enter metadata in Final Cut Pro, reducing the amount of work needed, and how to use Intelligent Assistance's prEdit to even more competently enter metadata and work with text transcript metadata. At the end of the webinar he will discuss the future possibilities of metadata in post production.

Bruce Nazarian, “The Digital Guy,” will be the next guest instructor in Larry Jordan’s Wednesday webinar series. Nazarian is a producer, studio musician, Grammy nominee, recording artist and long-time veteran of the music scene. He is also an award-winning DVD Producer and Author, and current President of the IDMA, the International Digital Media Alliance (formerly DVDA - The DVD Association ). On March 30, 2011, Nazarian will be speaking on what video producers need to know about music.

About Philip Hodgetts
Hodgetts is the President of Intelligent Assistance, Inc. - a systems and technology developer - and one of the "Big Brains" of "Big Brains for Rent" consultancy. He is an experienced trainer and has written extensively online across a range of topics. He is also President and CEO of Open Television Network, a company dedicated to using "podcast" technology to sell digital He is the author of "The HD Survival Handbook"; "Awesome Titles with FCS" and "The New Now: How to grow your production or postproduction business in a changed and changing world" among others. He is the co-creator of “Assisted Editing” - dedicated to "taking the boring out of post" by using metadata to automate routine and tedious postproduction tasks. He is also the past host of Digital Production Buzz.

About Larry Jordan
Larry Jordan is an internationally-renowned consultant and Apple-Certified trainer in digital media with over 30 years experience as a television producer, director and editor with national broadcast and corporate credits. His informative and entertaining teaching style provides video editors around the world with unique techniques, methods and resources to increase productivity and enhance their skills. Based in Los Angeles, he's a member of both the Directors Guild of America and the Producers Guild of America. Jordan writes and edits the monthly FREE Larry Jordan Final Cut Studio Newsletter, http://www.larryjordan.biz/nxlttrs.html which provides essential information to the interested user of Final Cut. He is the author of hundreds of hours of online training and five books on Final Cut Studio. Jordan is also executive producer and host of the weekly interactive internet radio show and podcast, Digital Production BuZZ, providing everything you need to know about digital media, production, post-production and distribution now and in your digital future http://www.digitalproductionbuzz.com. For more information about Larry Jordan, please visit http://www.larryjordan.biz.

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