Aprimo Customers Can Now Turn to Pedowitz Group for B2B Consulting Services

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Demand Generation Agency to Host Session at This Month’s Aprimo Marketing Summit

Aprimo® Inc., a global leader in cloud-based integrated marketing software, and The Pedowitz Group, the world’s largest and most experienced demand generation agency, today announced a software/services alliance. The Pedowitz Group will provide business-to-business (B2B) strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio® On Demand, Aprimo’s cloud-based solution for Demand Generation and Marketing Operations.

“The Pedowitz Group has established world-class best practices and techniques that allow B2B marketing and sales organizations to quickly align and rapidly gain ROI from their investments.” said Jeff Chamberlain, vice president of B2B Solutions at Aprimo. “This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group’s leading demand generation agency expertise, providing more implementation options for Aprimo’s growing B2B customer base.”

“Aprimo is truly defining the Integrated Marketing Management software market. This alliance leverages the expertise of both companies to better serve enterprise clients.” said Jeff Pedowitz, President and Chief Executive Officer of The Pedowitz Group. “We’re excited to partner with Aprimo to drive sustainable revenue and return on investment for enterprise marketers."

The Pedowitz Group will participate in ongoing training on current and future versions of Aprimo Marketing Studio On Demand to support its dedicated Aprimo solutions team.

Jeff Pedowitz to Present at Aprimo Marketing Summit 2011
Jeff Pedowitz, one of industry’s 50 Most Influential People in Sales Lead Management, will host a session during Aprimo Marketing Summit 2011 entitled “Pragmatic Advice for Getting Started on the Journey to B2B Integrated Marketing.” The session will feature B2B marketing advice from technology industry analysts Andre Pino, principal analyst for High Tech B2B Marketing at Forrester Research, and Jonathan Block, VP and service director, Sirius Decisions.

This session will focus on how B2B marketers can quickly get on the right path, helping them avoid pitfalls and build confidence so they can rapidly achieve results. For more information on other sessions scheduled during Aprimo Marketing Summit 2011, Feb. 28-March 2, or to register to attend, please visit: http://sites.aprimo.com/summit2011/Landing/.ashx.

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit http://www.pedowitzgroup.com or blog.pedowitzgroup.com.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com.

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011.

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Elizabeth Fairleigh

Joel Reuter
Aprimo, Inc.
317-803-4300 ext. 2431
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