The Wild World of iO Sports & Entertainment Pak Now With Sportsman Channel and NEO Cricket

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iO TV Customers Can Now Receive More Than 20 Unique Channels as Part of the iO Sports & Entertainment Pak

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Cablevision is committed to delivering programming that meets our customers’ diverse interests, and these new additions serve this important commitment.

Cablevision Systems Corp. (NYSE: CVC) today announced the addition of two new channels -- Sportsman Channel (channel 462), devoted to hunting, shooting and fishing activities, and NEO Cricket (channel 463), dedicated to the sport of cricket, to the iO Sports & Entertainment Pak. NEO Cricket, an English-language channel, is also available as part of the new iO South Asian package.

The additions bring the total number of networks available through the iO Sports & Entertainment Pak to 22. Serving outdoor enthusiasts, Sportsman Channel delivers entertaining and educational programming with renowned sportsmen and conservationists. NEO Cricket telecasts cricket matches as well as “Cricketainment,” which ranges from news to quiz shows.

“We are pleased to continue expanding our iO Sports & Entertainment Pak with the addition of Sportsman Channel and NEO Cricket,” said Gary Schanman, Cablevision’s senior vice president of video product management. “Cablevision is committed to delivering programming that meets our customers’ diverse interests, and these new additions serve this important commitment.”

“We bring a fresh and innovative approach to delivering on the interests of American sportsmen with an original slate of hunting, shooting and fishing programming. We are focused on providing Cablevision’s customers with the most entertaining outdoors lifestyle content available,” said Gavin Harvey, chief executive officer, Sportsman Channel.

Sportsman Channel recently announced new programming debuting this fall on the network, including shows targeting the outdoors lifestyle on public lands called On Your Own Adventures, and an original production with Beau Turner, son of media mogul Ted Turner, called Beau Knows Outdoors. Sportsman Channel is available on channel 462 as part of the iO Sports & Entertainment Pak.

"NEO Cricket is the world’s first channel dedicated solely to high quality cricket programming. We have the exclusive rights to all international and domestic cricket games played in India, and we are excited to share these matches with cricket fans in the U.S.,” said S. Venkatasubramanian, president of Neo Broadcast America Inc. “Now in 25 countries, we continue to bring NEO Cricket to fans around the world.”

Cablevision customers can find NEO Cricket on channel 463 as part of the iO Sports & Entertainment Pak, which is available to all Family Cable customers and above with a digital cable box for an additional $6.95 per month. The network is also available on channel 247 as part of the new iO South Asian programming package, which also includes World Picks Hindi, TV Asia, ITV Gold, Zee TV and Sony Entertainment Television Asia and can be added for $24.95 per month to Family Cable level of service or above.

Cablevision’s award-winning digital cable service, iO TV, offers customers access to more than 400 channels, including 53 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 100 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its assets include cable television operations that provide industry-leading services to more than 3 million New York are households. A state-of-the-art cable system enables the company to offer a full suite of premier residential and business communications services that include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision also delivers advanced video, voice and Internet services to more than 300,000 households in Colorado, Montana, Wyoming and Utah. Through Rainbow Media Holdings LLC, Cablevision operates several successful programming and entertainment businesses, including AMC, IFC, Sundance Channel, WE tv and IFC Entertainment. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper. The company also owns and operates Clearview Cinemas, which includes Manhattan's famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events.

About NEO Sports Broadcast Pvt. Ltd.
NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e. NEO Cricket – the number one ranking in the half hour cumulative ratings for sport channel as per TAM viewership data for calendar years 2008, 2009 and 2010 (Source: TAM People Meter Systems) and NEO Sports – the dedicated sports channel. NEO Sports offers sports like Football, Tennis, Golf, Motor sports, Badminton to the Indian sports lovers. This includes German Bundesliga football league, US PGA TOUR, ITF Davis Cup and Fed Cup events, WTA TOUR Women’s Tennis, NASCAR among others. NEO Cricket is a cricket centric TV channel and currently broadcasted in more than 25 countries. Amongst its range of cricket centric programming is all Indian International Cricket matches organized by BCCI played in India including ODI’s, T20 and Test matches.

NEO Sports Broadcast Private Ltd is a joint venture of Nimbus Communications Ltd. Nimbus Communications Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, a public issue of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at, on the websites of the book running lead managers at,, and of co- book running lead manager at Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors “on page xii of the aforementioned DRHP.

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit, follow on Twitter, @SPORTSMANchnl (, become a Fan on Facebook, and download Sportsman App at


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