ActiveGroup Ventures, Inc. Helps Clients Reach Global Markets via 1200 Focus Group Rooms Worldwide, New Hires, and New Services

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Responding to the need of qualitative market researchers to develop global reach for their research initiatives, ActiveGroup Ventures, Inc. makes significant investments in its worldwide partners, operations staff, and updates to its products and services.

ActiveGroup Ventures, Inc.

The investment we are making now will save our clients tremendously in travel and out-of-office costs.

Video streaming has become a cost-saving requirement for most companies involved in traditional qualitative research and ActiveGroup Ventures, Inc. ( continues to lead the way in global access for market researchers. ActiveGroup has responded to rising client demand for more reach into established and emerging markets for qualitative research, adding new facilities across Europe, India, China, Russia and Singapore since the start of 2011.

“The investment we are making now will save our clients tremendously in travel and out-of-office costs,” says Mr. Christian Baratto, Director of Global Facility Operations. He continues, “With our new additions in 2011 alone, we now give researchers access to nearly 1200 focus group rooms across the globe and in March we will dramatically increase our presence across Asia and the EU.” March 2011 will be a busy month for ActiveGroup installing new facilities in Vietnam, China, South Africa, Australia, Germany, Greece, Italy, France, and Spain.

Ken Balog, President of ActiveGroup notes, “The past few years have been difficult times for our clients and for the market research industry as a whole. But as the global economy improves, companies are seeking to regain a foothold in markets worldwide. Our objective is to provide them access by bringing to market innovative solutions, building global partnerships, and expanding our personnel and operations where our clients will be conducting that critical research now and in the future.”

In order to support its growing list of clients across Europe and Asia, ActiveGroup expanded international operations in February 2011, opening a sales office in Sofia, Bulgaria and adding to its existing operations staff. Sofia joins the Atlanta, London, and Beijing offices to provide global client sales and technical support on a 24x7 level.

“This is just the beginning,” adds Mr. Balog. ActiveGroup has expanded its Portable video streaming service across North and South America, Europe, and Asia, offering practically unlimited access to traditional and non-traditional research locations across those continents. And ActiveGroup ION Suite, which includes online full-a/v and chat-based interview products as well as next-generation bulletin boards, is available in 15 languages including Chinese, Japanese, and Russian. “We are building our products and services for the future of qualitative research, understanding the necessity for global reach in our industry and our clients’ need to ‘Be Anywhere, Research Everywhere™.’ ”


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