The Pedowitz Group Joins Marketo on 2011 Revenue Rock Star Tour

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Debbie Qaqish and Jon Miller to Take Center Stage

The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it will join marketing automation vendor Marketo on its Revenue Rock Star Tour across 14 cities nationwide, March-June, 2011. Headliners include Debbie Qaqish, chief revenue officer of The Pedowitz Group, and Jon Miller, vice president of marketing for Marketo.

The roadshow, which kicks-off in Austin, Texas, at the W Austin hotel on March 3rd, is comprised of a series of educational events designed to drive awareness about marketing’s new role in the revenue cycle. Each executive-led event will center on the state of marketing in 2011, the newest technologies and tactics available in demand generation and best practices for today’s savvy B2B marketers.

Cities on the tour include Atlanta, Austin, Boston, Chicago, Denver, New York, Palo Alto, Philadelphia, San Diego, San Francisco, Seattle, Toronto and Washington.
View dates and register for the event.

“The role of marketing has changed and marketers are now expected to generate revenue and directly contribute to the company’s bottom line,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “The tools available to marketers have also evolved and the results have been measurable, repeatable and nothing short of revolutionary. We look forward to joining forces with Marketo to take this exciting message of success on the road to show more marketers how these tools can help them make a significant impact on revenue in their own organizations.”

A certified black belt partner, The Pedowitz Group is Marketo’s largest and most experienced partner with more customer engagements worldwide than any other partner company. In less than one year, the two companies have engaged in more than 300 customer implementations together.

“The demand for marketing and sales automation services has continued to increase and it is clear that the marketplace recognizes the value in what The Pedowitz Group and Marketo have to offer,” said Paul Albright, Chief Revenue Officer at Marketo. “We are excited about taking our combined services on the road, educating more marketers in the field about what this revolutionary technology and strategy can do for them.”

About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the Force.com AppExchange. As of January 2011, more than 850 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com.

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit http://www.pedowitzgroup.com or blog.pedowitzgroup.com.

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Elizabeth Fairleigh
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