“We want to develop a recognisable and trusted brand for legal services combining local expertise and accessibility with a modern and forward looking national brand. These latest launches achieve just that.”
(Vocus/PRWEB) 25 February 2011
In a move destined to change forever the face of both the U.K. legal market and U.K. High Streets, national legal brand QualitySolicitors has announced it will open its 170th branch by the end of March – less than 10 months after its first branch was launched.
QualitySolicitors aims to become the first household name legal service in the UK with existing law firms chosen to rebrand under the QualitySolicitors branding. The latest launches will see 100 new locations launch. The growth is set to take the group’s market share to 5% of the legal services market by the end of 2011.
“QualitySolicitors’ continued growth is a huge game changer for the legal market” said Craig Holt, CEO. “We want to develop a recognisable and trusted brand for legal services combining local expertise and accessibility with a modern and forward looking national brand. These latest launches achieve just that.”
The latest expansion by the group comes as major changes in the legal market move ever closer, with October being the date scheduled for the entry into the legal market of major brands including supermarkets and banks. The Legal Services Act, commonly known as 'Tesco law', will allow these non-legal organisations to provide legal services for the first time with some membership-based brands such as SAGA, the AA and the Co-op all having already launched their own legal offering.
Holt predicts the legislation will ultimately see the demise of the totally independent, traditional law firm model. Comparing the reforms to the deregulation of opticians in the early 80s, he believes solicitors’ practices face a similar fate to independent opticians who now account for just 10% of the overall market. “QualitySolicitors is”, he says, "a brand which provides the best of both worlds: the best, most forward-looking and service focused independent legal practices in each town and city - operating under a national branding providing clients with confidence as to the standards and levels of service they can expect". “For the first time", he continued, "individuals and businesses can escape the lottery involved in selecting a lawyer and use a recognised and trusted brand name; one specialising solely in providing legal services."
Professor Stephen Mayson, Director of the Legal Studies Policy Institute, said of the expansion: “As QualitySolicitors continues to go from strength to strength, the parallels with the successful opticians’ brands become stronger. QualitySolicitors is growing at a remarkable rate. If they can successfully combine meaningful service innovations and consistency with their visibility and brand strength, then their goal of market prominence - or even dominance - in this highly fragmented legal market is certainly achievable.”
The group also revealed that they will continue to lead and innovate in providing legal services. Holt stated, "The legal market remains woefully behind the times as a service industry and QualitySolicitors is going to drive change.”
QualitySolicitors is the UK’s No.1 national legal service dedicated to the highest standards of customer care. Our firms are chosen specifically on customer feedback ensuring we always maintain the highest levels of customer service and legal excellence.
Established in January 2009, by directors, Craig Holt and Saleem Arif, Quality Solicitors now reaches the width and breadth of the UK.
For more information visit http://www.qualitysolictors.com