BraveMatters Announces New Vice President

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Holly Gray Joins Marketing Solutions Firm as Vice President to Strengthen Consumer Insights and Strategic Communications Services

I am confident that her leadership and proven ability to deliver results will continue to move our business forward, allowing us to strengthen and broaden our scope of services.

BraveMatters announces that Holly Gray will join the firm as its new Vice President. Gray will lead account teams and assist clients in the development of customized marketing solutions, including branding, market research, internet strategies, advertising and public relations. Gray will also be responsible for developing new business and building upon relationships with existing clients.

“I am pleased to welcome Holly Gray to our leadership team at BraveMatters,” said Peter Wyro, Managing Principal and Founder. “Holly’s experience within an agency and major corporations such as Fossil and Kellogg’s, gives her a depth of knowledge and perspective from both sides of the client/agency relationship. I am confident that her leadership and proven ability to deliver results will continue to move our business forward, allowing us to strengthen and broaden our scope of services.”

In November 2010, BraveMatters and Holotrope Marketing of Dallas, Texas, merged operations under the BraveMatters name to expand service in the economic corridor between Oklahoma City, Dallas, and Austin. The combined capabilities of the organizations provide enhanced offerings in interactive marketing solutions including online customer engagement, SEO, website, and social media strategies.

Tom Howard, owner of Holotrope Marketing, joined BraveMatters as a Principal in the firm and currently leads the organization’s presence in Dallas. Gray’s expertise in consumer insights and strategic communications reinforces the organization’s focus on developing consultative marketing solutions based on understanding consumer behavior and values of target customers.

“I am so excited to join this growing and innovative company. Part of what attracted me to BraveMatters was the company’s commitment to achieving results for clients through innovative marketing strategies and effective ROI tactics. 2011 will be an exciting year for BraveMatters and I am pleased to be a part of it,” said Gray.

Most recently Gray served as the Health Communications Manager for the Oklahoma Tobacco Settlement Endowment Trust where she was focused on the development of health promotion campaigns such as “Tobacco Stops with Me”. Formerly, Gray was a strategic planner at TM Advertising in Dallas, TX, supporting accounts in retail, health care, financial, technology, and energy sectors, including Sport Chalet, Bausch and Lomb, Discover, Idearc Media and Statoil Hydro.

BraveMatters is a marketing solutions firm with emphasis in branding, online customer engagement, and strategic marketing services. The firm’s goals are to represent the voice and values of the market and to partner with each client in the planning, implementation and optimization of marketing strategies. BraveMatters has offices in Dallas and Norman, OK, and serves clients anywhere in the United States. Contact us at 888.236.8829 or visit us online at or


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Peter Wyro
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