This has led to substantially more service-based leads which is exactly what we tasked LyntonWeb to accomplish.
Houston, TX (Vocus/PRWEB) February 28, 2011
LyntonWeb, a full-service online marketing and technology agency, announced today the launch of XS International’s new website, one of many web projects developed by LyntonWeb.
The new website comes after months of design and development following XSi’s request that LyntonWeb help them organize their four markets – product sales, asset recovery services, IT maintenance and a parent portal – into one website. Having switched from a product-oriented business model to a service-oriented model, XSi turned to LyntonWeb to help their company creative a strong inbound marketing strategy that would draw in targeted traffic, generate qualified leads and establish XSi as an industry leader.
Built on the HubSpot Content Management System, XSi’s website was developed by LyntonWeb and included information architecture, user experience design, blog and social media integration, landing pages for lead generation, search engine optimization and inbound marketing strategies.
“XSi is a prominent technology company and was looking to create a site and inbound marketing approach that reflected their stature in the marketplace,” said Daniel Lynton, founder and CEO of LyntonWeb. “With this new site in place, we’re able to increase organic traffic from targeted search terms, optimize user experience for all visitors and help to pre-qualify leads to reduce the sales process. We take this approach with all of our clients – we utilize sound online marketing and design principles to take their web presence to the next level.”
The addition of the new site encouraged growth in other areas of online marketing for the company, including corporate blogging and a renewed branding campaign that raises industry awareness of the services provided by XS International.
“Thanks to the development and marketing of the new site, for the first time in our 20-year history, our service website page has been viewed more than our product pages,” said Todd Bone, CEO of XS International. “This has led to substantially more service-based leads which is exactly what we tasked LyntonWeb to accomplish.”
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