"The OAMM provides a clearly defined way to assess our clients analytical capabilities and leverage their strengths..."
(Vocus/PRWEB) February 28, 2011
Higher Education Marketing, a leading Canadian education Web marketing firm, has begun working with Stéphane Hamel, MBA, CWA. The esteemed eBusiness Strategist and Online Analytics advocate will play an advisory role, which will allow Higher Education Marketing to tap into his two decades of experience working with online strategies, analysis and Web marketing.
As part of the working relationship, Higher Education Marketing will adopt Hamel’s Online Analytics Maturity Model, which Founder and CEO Philippe Taza has lauded in the past. “The OAMM provides a clearly defined way to assess our clients analytical capabilities and allow us to leverage their strengths while addressing their weaknesses - leading to a longer and more profitable client relationship,” Taza said.
Hamel is a frequent speaker at the eMetrics Marketing Optimization Summit and a member of the International Institute of Business Analysis. He earned an MBA in eBusiness from Laval University, where he teaches a graduate class on web analytics. Hamel was among the first to receive the CWA (WAA Certified Web Analyst) title and the WAALTER Award (Web Analytics Association Leadership and Technical Excellence Recognition). He also sits on the Web Analytics Association Board of Directors.
The Montreal-based Higher Education Marketing has over a decade of experience in providing Internet marketing solutions for schools, universities, and community colleges. The firm specializes in Google Analytics, Education Lead Generation, Search Engine Optimization, Social Media Marketing, Mobile and SMS Alerts and Pay Per Click Marketing, among other education marketing tactics and tools. It is a certified Google Adwords Partner.
For more information please visit: http://www.higher-education-marketing.com.
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