Digital Marketing Agency iProspect to Bring Mobile Search and YouTube Best Practices to SMX West

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Leading digital agency will deliver actionable advice on how to best capitalize on these new media channels

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“We have seen a spike in demand for new media strategies from some of the biggest brands in the business.”

iProspect, a leading global digital marketing agency, announced today that it will deliver best practices for new media channels during SMX West, taking place in San Jose, California, March 8-10. The agency will be speaking on Mobile Search and YouTube.

On Day 1 of SMX – an industry trade show focused on digital marketing efforts, search engine optimization (SEO), paid search advertising (PPC), social media marketing, and local and mobile search – Kerri Smith of iProspect will participate in the Mobile Search Ads session. A veteran SMX speaker and mobile search evangelist, Smith has managed mobile efforts for numerous prominent brands including the Gap and The Container Store. During this session, she will present practical mobile strategies that attendees can immediately put into action. Her content will focus on four key areas: advanced mobile search tactics, connecting online to offline with mobile couponing, overcoming tracking obstacles, and best practices for launching a mobile search campaign. The session will be moderated by Greg Sterling, and include mobile experts from Yahoo!, Google, and Microsoft.

Later that same afternoon, iProspect will present best practices for another new digital marketing channel: YouTube. Moderated by Chris Sherman, Executive Editor of Searchengineland.com, YouTube Ads for Fun and Profit will discuss ways marketers can compete in a channel with an audience that’s more than double the prime-time audience of all three major U.S. broadcast networks combined. During this session, John Weyand, Managing Director of iProspect New York, will show marketers how they can take the same principles they use in their search and display campaigns and apply them to YouTube. An expert in bringing accountability to new channels, Weyand advises clients such as Wyndham and Brooks Brothers, and his content will include case studies that demonstrate the value of leveraging this channel. Weyand will also teach attendees how they can quickly build a campaign from their available video assets. Overall, attendees will walk away with a game plan that they can use to effectively tap into YouTube.

“We have seen a spike in demand for new media strategies from some of the biggest brands in the business,” said Robert Murray, Global CEO, iProspect. “This is hardly surprising given the adoption rate of mobile phones and social networking sites.” Murray explained, “Today, over 70 percent of the world’s population has a mobile phone-- in the U.S. market that translates into 9 out of every 10 people. No wonder ad spend for this channel is expected to surpass $6.5 Billion in 2012. On top of that, consider YouTube’s performance last month. They had over 112 million unique viewers in the U.S. and streamed 8.5 billion videos. With a reach like that, it’s easy to see why online video ad spend is expected to surge to $5.71 billion by 2015. Clearly, these new channels represent considerable opportunity for marketers. iProspect is pleased to bring our best practices to the table at SMX West.”

SMX West takes place at the San Jose Convention Center in San Jose, California, March 8-10, and is a must-attend event for digital marketers looking to gain an edge in today’s competitive marketplace. The show will include over 60 content sessions, and keynotes from Danny Sullivan, SearchEngineLand.com’s Editor-in-Chief; Tristan Walker, Director of Business Development for Foursquare; and Steven Levy, author of “In the Plex: How Google Thinks, Works, and Shapes Our Lives.”

About iProspect
iProspect is a leading, global digital marketing agency. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, shopping feed management, global search engine marketing, mobile search, Web analytics/attribution modeling, social media marketing, reputation management, and other related services. The agency has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 617.449.4172 or colleen(dot)reed(at)iprospect(dot)com.

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Colleen Reed