Central Garden & Pet Taps Mobius for Mobile-based Lawn Care at Sam’s Club and Select Walmart Locations

Central Garden & Pet is adopting Mobius® image recognition technology to engage mobile Pennington Ultimate Grass Seed consumers and to provide an entirely new level of lawn care information. Consumers can use any camera-enabled mobile phone to snap a picture of the Pennington Ultimate Grass Seed product and send it to grass(at)agm(dot)tw. Mobius will then provide instant access to a free lawn guide, video planting tips, other Central Garden products available, and additional content that is specifically designed for mobile users. The mobile experience was designed by Central Garden’s agency, IQ, based in Atlanta, Georgia. IQ crafted the in-store mobile experience to improve purchase rate and consumer satisfaction by increasing the confidence of consumers through delivery of relevant, meaningful and helpful content, all with the snap of a single photo.

Pennington Grass Seed Sams Club stores utilizing mobius image recognition technology

Pennington Grass Seed Palette display at Sams Club stores utilizing Mobius image recognition technology

The Mobius image recognition engine is trained to recognize Pennington Ultimate Grass Seed's branded product packaging

(PRWEB) March 04, 2011

Lewis Center, OH (PRWEB) March 4, 2011 -- The Mobius image recognition program will debut with Pennington Ultimate Grass Seed and feature additional Central Garden & Pet products that are currently available at Sam’s Clubs and a select group of Wal-Mart stores. A sticker on each grass seed bag explains how consumers can take advantage of the user-friendly mobile program in 3 easy steps.

“The Mobius image recognition engine is trained to recognize Pennington Ultimate Grass Seed’s branded product packaging,” said Mobius CEO Aram Kovach. “There is no need to scan meaningless codes or other abstractions. Customers simply snap a picture of the bag and send it, and Mobius immediately returns custom mobile content that helps them get the best results from that particular product. This mobile-based interaction allows opportunities for Central Garden & Pet to continue the consumer relationship with product use reminders, updates and special offers.”

Mobius is the only mobile enabled solution for consumers to interact with consumer brands through their cell phones which works with all media by simply taking a photo of the brand logo or image. We have the only technology that works across all carriers and cell phones globally, without needing a software download. We can supply the back end data of cell phone number, carrier and model, as well as city, state and country and in Real Time for the brand.

The Mobius image recognition service is free to registered members. Users pay only the charges associated with their mobile phone service contract. Standard carrier messaging and data rates apply.

About Mobius
Mobius is a self learning image recognition system designed to work with any camera-enabled mobile phone. When a user sends an image to Mobius, it receives, identifies, and replies with a custom message or unique mobile content.

Mobius works on all mobile phone carriers, requires no downloads, and available anywhere in the world where a mobile or internet connection is available. Mobius responds in the primary language of the country the call comes from.

Mobius mobile image recognition technology is also used in the MobiPET, MobiLUX, MobiSHADES and MobiBIZ applications.

Mobius works best for users with an unlimited data plan, although it also works with cell phones without a data plan. The Mobius service in itself is free, but users will pay any data charges associated with their mobile phone service contract. Standard carrier messaging and data rates apply.

Visit http://www.mobiworld.me for more information.

About IQ
IQ is an advertising agency with digital at its core. The agency’s mission is the relentless application of Creative Intelligence to the growth their client’s business. IQ has deep multi-channel experience, although they are particularly known for their work in digital. With numerous fortune 100 clients including UPS, Microsoft, Allstate, IBM, Royal Caribbean Cruises and the most prestigious creative awards in the world including the Grand Prix at Cannes, IQ has proven its unique ability to successfully guide brands into the future. To find out more about IQ visit: http://www.iqagency.com.

About CompEx, Inc.
CompEx, Inc., the parent company of Mobius, provides comprehensive integrated web solutions to solve the complex connectivity problems facing today's organizations. Based in Columbus, Ohio, CompEx, Inc. is a privately-funded company formed in 1992 that brings innovation and vision to developed business solutions. CompEx specializes in interactive mobile marketing, web and mobile application development, business intelligence, mobile commerce, infrastructure/security, and digital data management. Our innovative thinking, knowledge and systematic work methodology enable us to provide our customers with timely and highly effective solutions.

For more information about CompEx, Inc. or Mobius, contact our US Headquarters (877) 829-0536 or visit http://www.compexinc.com or http://www.mobiworld.me.

Aram Kovach
President/CEO

# # #

Contact

Aram Kovach
Mobius International, Inc.
(877) 829-0536
Email

Attachments

Mobius works with every cell phone on the planet

Pennington grass seed product information is automatically formatted for every phone for the best user experience.

Practical video "How-to" library guide for all of your lawn care needs

When it is best to mow a lawn and how to plant one are just two "How-to's" included in the lawn care guide.

Product selection guide

Mobile savvy users can now easily access product related information and learn how to best apply the information using their mobile phones as a visual scanner ongoing throughout their planting process.

Pennington Ultimage grass seed product specifications now appear in your mobile device.

As a result of snapping a picture of the product bag, your mobile phone retains the product brand as a reminder which is human readable and memorable.

The Pennington Ultimate Grass Seed bag IS the technological "code" as well as the marketing brand.

Because the Grass Seed bag doubles as the product and "code", the image that sticks in consumers' minds is the brand name, not an abstraction or short code which distracts customers from the product at hand and is often forgotten.

Pennington Grass Palette prominently displayed at select Sam’s Club and Walmart locations.

Palette stickers inform consumers about the mobile interaction opportunity that enhances the brand loyalty and consumer awareness of what the product does or how best to use it.

Please visit our website