Carl’s Jr.® and Hardee’s® Restaurants Choose Ignify eCommerce to Power New Online Self-Service Portal

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Storefront Delivers Greater Self-Service and Automated Order Processing for Restaurant Supplies and Kitchen Equipment

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Ignify eCommerce gives restaurant owners the latest in interactive shopping and purchase order processing while seamlessly integrating into key back office systems such as ERP, CRM and shipping.
Phil Parks,
Carls Jr and Hardees

Ignify, a global provider of e-commerce and ERP and CRM solutions, today announced that CKE Restaurants, Inc. -- the parent company of Carl’s Jr.®, Hardee’s® Restaurants and HED, Inc. -- have chosen Ignify eCommerce to power a new online business-to-business portal that gives restaurant owners a fully-automated ordering process for the sale of restaurant supplies and kitchen equipment.

“A self-service portal that offers individual restaurants full control over day-to-day supplies and merchandise based on immediate need is a compelling way for food chains to stay ahead of the curve,” said Phil Parks, director of HED. “Ignify eCommerce gives restaurant owners the latest in interactive shopping and purchase order processing while seamlessly integrating into key back office systems such as ERP, CRM and shipping.”

Ignify eCommerce version 4.12 is the latest and most advanced version of Ignify’s widely deployed end-to-end online storefront and business commerce platform. The platform transparently integrates with most ERP and CRM solutions helping to automate order processing to create a “zero touch” order fulfillment environment. Restaurant owners will now be able to eliminate manual order entry, view and track orders, easily place orders from purchase history and view and pay invoices online. Ignify eCommerce addresses security concerns by meeting all requirements specified in the Payment Application Data Security Standard (PA DSS) set by the PCI Security Standards Council.

“Ignify has become a well known provider of e-commerce solutions for the world’s largest brands by building storefronts that are both simple to use and easy to integrate,” stated Sandeep Walia, CEO of Ignify. “We are pleased to provide CKE Restaurants and HED with a fully automated system for ordering restaurant supplies that will help streamline corporate productivity and lower overall costs by maintaining supplies at optimal levels based on the unique needs of each restaurant location.”

As the Retail Microsoft Partner of the Year Finalist in 2010 and a member of the Microsoft Dynamics Inner Circle in 2009, Ignify eCommerce is recognized as the leading online web store and e-commerce solution for Microsoft Dynamics ERP having been deployed at over 200 sites including: McDonalds Corporation, Aerosoles, Giant Bicycles, the Atlanta Falcons and Dallas Cowboys NFL teams among many others. Ignify eCommerce was also recently recognized as the 100 most innovative solutions in the world in 2011 by Red Herring in the Global 100 award list.

About Ignify
Ignify is a privately-held ISO 9001 certified company focused on the mid-market and enterprise business space for ERP, CRM and eCommerce implementations. The company provides design, consulting and implementation services for ERP, CRM initiatives for mid-market and enterprise businesses. Ignify is a Top-tier Microsoft Gold Certified partner ranked in both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore. For more information, visit or call 888-446-4395 Twitter: @ignifydax, @ignifyecommerce, Blog:

About CKE Restaurants, Inc. and HED, Inc.
HED, Inc. is a subsidiary of Hardee’s Food Systems, Inc. and an indirect wholly owned subsidiary of CKE Restaurants, Inc., the parent company of Carl’s Jr.® and Hardee’s® Restaurants.

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