(Vocus/PRWEB) 2 March 2011
Don’t mix your drinks is a warning being issued to young people. The age-old advice in this instance is urging them to avoid mixing alcohol with high energy drinks which AlcoSense, the manufacturer of personal breathalysers, warns may encourage drink driving.
“The effects of these drinks, when combined with alcohol, could have disastrous consequences” said Hunter Abbott, Managing Director of AlcoSense. “A strong concentration of Caffeine and sugar in these drinks can effect a drinker’s perception and mask their awareness of the influence of alcohol. This in turn could lead to unintentional drink driving when the person feels they’re sober again – but really is not.”.
Drinks manufacturers have been defending high energy drinks such as Red Bull or Rockstar in the face of growing controversy about their health effects. Concern has been expressed about both the caffeine content and high doses of sugar in some energy drinks. A 500ml bottle or can of some energy drinks may contain as much as 14 teaspoons of sugar or the caffeine equivalent of four cola drinks . “With the addition of alcohol people may feel sober when they are not” added Mr Abbott.
Studies in America, where more research has undertaken on the impact of energy drinks, has shown that the drinks reduce the visual symptoms of drunkenness but not the underlying drunkenness itself. 17.8% of drink drive convictions take place the morning after drinking when people assume that they are free of the effects of alcohol. Caffeine stimulation can create the illusion of being more alert then the person really is. “This fools young people into thinking they are unaffected by the alcohol at the same time as the energy rush gives them a greater feeling of confidence – a potentially lethal combination” warns Mr Abbott.
AlcoSense manufactures and markets award-winning personal breathalysers which measure the amount of alcohol in your system and tells you when you are safe to drive. Priced between £24.99 and £59.99 they offer a quick, easy and accurate way to tell when you are under the limit and are available through Halfords stores nationwide.
For Further Information Contact:
Kevin Monks Phone: 01628 778885
Notes to editors
AlcoSense™ is an award winning mobile phone-sized breathalyser developed to measure if you are near or over the UK drink driving limit and is endorsed by Sir Stirling Moss.
AlcoSense quickly and accurately measures blood alcohol levels. Working in the same way as a Police breathalyser AlcoSense detects the concentration of alcohol in your breath enabling the unit to provide an accurate and discreet Blood Alcohol Concentration reading and alert you if you are near to or above the UK drink drive limit.
There are three models in the AlcoSense range. The AlcoSense Elite costs £59.99; AlcoSense Lite is £34.99 and AlcoSense ONE is £24.99. They are available nationwide from all large Halfords stores, online at Boots.com or direct from AlcoSense at http://www.alcosense.co.uk or by phone on 0800 195 0088.
AlcoSense is a subsidiary of the Now Group UK Ltd.
Now Group UK Ltd
Now Group UK Ltd is a diverse retail marketing and manufacturing organisation with offices in Berkshire and Surrey and representation in Hong Kong. It was founded in 2004 and is owned and managed by the multi-award-winning businessman and racing driver Hunter Abbott.