BlogHer, Inc. and USA TODAY Collaborate to Change the Conversation About Women and Beauty

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A new collaboration will bring BlogHer’s “Own Your Beauty” initiative and USA TODAY’s “Your Life” section together, online

March 1, 2011 – BlogHer, Inc., the leading participatory news, entertainment and information network for women online, and USA TODAY, the nation’s number one newspaper in print circulation, announced a new collaboration designed to help women celebrate who they are today, inside and out.

BlogHer’s “Own Your Beauty” series is designed to bring women together to evolve and change the wider conversation about what beauty really means. BlogHer’s series features leading bloggers on the topic, including Karen Walrond of Chookooloonks, Caitlin Boyle of Operation Beautiful and Bonnie Crowder of The Shape of a Mother.

As part of the collaboration, USA TODAY’s “Own It” segment of the “Your Life” section will feature regular posts from “Own Your Beauty”, online. In turn, BlogHer will also feature posts from USA TODAY’s “Own It” section in the “Own Your Beauty” section on BlogHer.com

Each month new themes will be explored, such as Authenticity, Spirituality, Humor and Adventure, all focusing on helping to change the conversation about how women view themselves and build a movement to change the cultural conversation while doing so.

“Own Your Beauty’s mission is to remind women that it is never too late to learn to love one’s self,” said Lynn Forbes, Vice President of Product of BlogHer, Inc. “Working with USA TODAY to bring Own Your Beauty’s message to their massive audience of women is the single best thing we can do to serve our mission and spread the message that we are the beautiful people. All women. Every one of us.”

“USA TODAY’s Your Life is delighted to join BlogHer in igniting a national conversation about the real meaning of beauty. We welcome BlogHer's fresh voices and new perspectives to Your Life, your daily companion for health and well-being,” said Heather Frank, vice president of consumer media for USA TODAY.

You can read more about “Own It/Own Your Beauty” at http://www.blogher.com/own-your-beauty and http://yourlife.usatoday.com.

About USA TODAY
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc.

About BlogHer
Reaching more than 25 million women each month (Nielsen Site Census, October 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (http://www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.

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Elaine Wu
BlogHer
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