New Realtors Start Careers with Good Lists

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Realtors find prospecting for leads difficult. Developing sales leads requires multiple contacts. can help target and organize multiple contacts with prospects efficiently and economically.

New real estate agents quickly find prospecting for leads the most difficult part of their new job. It is likely that their success in developing leads in the first years will determine their success in their career.
The key to developing sales prospects is multiple and consistent contacts. It can take up to eight “touches” before a prospect will consider doing business with a particular professional or small business. So a new realtor’s introductory campaign must be efficient with both time and cost.

The way to be efficient is to target prospects. At on line sites such as , realtors can select a geographic area and create a list using factors such as age, type of house, income level...specific demographic information that permits customizing a campaign and message to the most likely prospects. They can then create a message that stands out and deliver it by mail, telephone or door-to-door. Cole Lists makes available printing and mailing services, do-not-call scrubbing etc. A one-stop site for direct campaigns makes it possible for small businesses to market directly at low cost and with time saving technologies. empowers realtors’ sales efforts by combining the speed of the Internet with regularly updated business and consumer information, powerful database tools and Google Maps technology. Access is quick and easy with live chat and full telephone support available during business hours.

Cole Lists lets small businesses access new clients and prospects using the same list information as large businesses for their direct mail and telemarketing campaigns.

Cole Information has been gathering residential and business information for marketing purposes since 1947 when Jack Cole created the Cole Directory. The "Blue Book" is the original criss-cross reference directory, a standard tool for business and government. The people at Cole Information continue this tradition of practical innovation applied to changing technology to offer products that raise productivity.

Today, clients can quickly and cheaply access a full suite of information products on line, such as Cole X-Dates for home insurance expiration date databases or Cole Realty Resource for accurate real estate details.


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Jim Eggleston
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