Marketing to Women Conference Explores Marketing to Millennial Women

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Rose Cameron, Chief Strategy Officer, Euro RSCG Chicago, will teach marketers how to adapt their messaging to the unique realities described in her session at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center. Cameron will be joined by over 30 other marketing-to-women leaders.

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Rose Cameron, Chief Strategy Officer, Euro RSCG Chicago

[Millennials] live in a world without roadmaps or commonly recognized authorities, creating their own content, communication channels, and life paths. My session will show marketers how to adapt their messaging to these unique realities.

Drawing on the insights of Euro RSCG Worldwide's proprietary study of millennials and Gen Xers titled, "Gender Shift: Are Women the New Men" Rose Cameron, Chief Strategy Officer, Euro RSCG Chicago, will uncover the misunderstood aspects of marketing to millennial women at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

“The millennials are a generation like no other. They have grown up in the ‘postfeminist’ era, with women broadly acknowledged as men’s equals – if not always treated as such.” Cameron explained, “The notion of ‘women’s liberation’ is a dusty artifact, of no relevance to young people other than as a source of humor or historical context.”

“They are more mobile, more multicultural, and more fluid adopters – and adapters – of new technologies than any generation that has come before. They live in a world without roadmaps or commonly recognized authorities, creating their own content, communication channels, and life paths. My session will show marketers how to adapt their messaging to these unique realities.”

Cameron will be joined by over 30 other speakers, notably Marti Barletta, President of the TrendSight Group and author of Marketing to Women; Nan Forte, EVP, Consumer Services, WebMD; Bridget Brennan, CEO, Female Factor and author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers and Wall Street Journal Columnist Jeffery Zaslow, author of The Girls From Ames.

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who control 85 % of all consumer purchasing in virtually every product category. Women mean business and brand growth.”

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and Hoffman York; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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