Social media is becoming more and more relevant everyday for agents who are looking to efficiently grow their referral network.
Palm Coast, FL (Vocus/PRWEB) March 03, 2011
Eighty-nine percent of homebuyers used the Internet as one of their information sources in a home search. Eighty-five percent who used the Internet to search for homes on the Internet, purchased their home through an agent. However, only 10 percent of Realtors® have a Blog and 37 percent still do not have a website.
These statistics, collected by the National Association of Realtors®, highlight that buyers are searching online to find their homes and, unfortunately, not all real estate professionals are there to meet them. The mission of CLRSearch Real Estate Search Engine is to connect real estate professionals with homebuyers to find the right home in the right place.
Engagement and interaction through social media have fundamentally changed the way that the company will communicate with users. CLRSearch created a series of Facebook pages meant to encourage engagement between realtors and homebuyers and further expand the company's social media presence.
Each state and many of the most populous cities in the United States have a Facebook page that CLRSearch will fill with information on properties for sale and Blog posts targeting both homebuyers and sellers. The rest of the engagement is up to CLRSearch users. The more a real estate professional engages with the page, the more likely the 88 percent of buyers looking for a well-informed agent, will actually find an agent.
Almost half of buyers find their agent through referrals from a friend. With CLRSearch Facebook pages, homebuyers can "like" and engage with the page and agents. For agents, this is an opportunity to expand their referral network online and become a part of the future: Facebook friend referrals.
"Eighty-five percent of homebuyers who used the Internet to search for homes, purchased their home through an agent in 2010. Social media is becoming more and more relevant everyday for agents who are looking to efficiently grow their referral network," John Verdi, President of CLR Choice, Inc. said.
Searching the Internet for homes lead to 45 percent of all buyers walking through the home they viewed online. Results are possible online and CLRSearch hopes to facilitate results for both homebuyers and real estate professionals.
With more people connecting online than ever before and the Internet becoming more social, Realtors can now network online and gain more referrals by creating a virtual community. CLRSearch hopes to create a space within growing social networks for Realtors to grow and increase referrals. Personal referrals are important in the real estate industry, and CLRSearch will help provide professionals the place to build their online social media presence.
CLRSearch is a Real Estate Search Engine that provides a data rich environment to explore listings, foreclosures, school information, community demographics and other data relevant to one of the most important decisions of your life, buying a home.
CLRSearch provides a space to search a vast amount of listings in a particular area, identify key demographics and review the strength of the schools without having to cross any lead-generating roadblocks. Each homebuyer can create their own perfect virtual property and be alerted when similar properties become available.