PlaceWise Media Launches as New Mall-based Media Network

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New Media Network Integrates Online, Social, Mobile and Screen-based Channels

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We engage consumers with brand sponsors across multiple touch points before, during and after their trip to the mall, the place where Americans do their shopping.

PlaceWise Media LLC was announced by Mallfinder to expand operations as a place-based out-of-home media network, formed of independent shopping center developers and management companies. The new firm delivers contextually relevant media & advertising solutions to connect brands and sponsors with consumers in North America’s most popular shopping venues. Harnessing interactive channels, the new network connects advertisers to their target audiences via interactive video walls, geo-targetable advertising, mobile coupons, social promotions, and online loyalty programs.

“We engage consumers with brand sponsors across multiple touch points before, during and after their trip to the mall, the place where Americans do their shopping,” stated Mort Aaronson, CEO of PlaceWise Media. “Our national integrated platform of online, social, mobile and digital display signage, combined with our large national audience, is exactly what advertisers have been looking for.”

Mallfinder has provided digital marketing solutions for shopping centers since 1997 and led the evolution of online, mobile and social media for the retail industry. The current Mallfinder portfolio includes over 300 shopping center properties in the United States, with over half the portfolio covering the top 40 DMAs.
PlaceWise expands Mallfinder’s Shoptopia social shopping community as a network to connect brands and retailers to consumers where America shops via interactive and digital out-of-home media.

About PlaceWise:

PlaceWise is a new venture of Mallfinder, the leading developer and provider of integrated marketing services for the shopping center industry, with over 300 locations and delivering millions of engagements with shoppers every month via online, mobile and social media. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on PlaceWise, please visit http://www.placewise.com.

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Lawrence Phipps
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