Empathica to Exhibit at 2011 Restaurant Leadership Conference

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Leading restaurant executives will have the chance to network, attend keynote sessions and learn how to mobilize brand advocates by delivering excellent customer experiences.

Working with more than 200 of the world’s leading brands, Empathica is well experienced in turning local guest feedback into operational and strategic insights that help improve customer experience

Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, will be exhibiting at the Restaurant Leadership Conference 2011 held March 27-30 in Scottsdale, Arizona. The conference, whose 2011 theme is “Design Your Destiny”, will cover a variety of topics of interest to restaurant executives, including best practices for raising awareness and capturing customers, restaurant marketing, leveraging the workforce to enhance the customer experience, and the power of design thinking. The four-day networking and best practices event will also include keynote speakers, a Product Gallery and Sponsor Fair, which allows attendees a firsthand look at new industry products and services.

Bruce Warren, Empathica’s Vice President of Marketing, and Steve Prodger, Empathica’s Vice President of Sales, will be among those who represent the restaurant industry’s leading suppliers, where they will discuss strategy, tactics and new products that will help to foster industry growth throughout the next decade.

“Working with more than 200 of the world’s leading brands, Empathica is well experienced in turning local guest feedback into operational and strategic insights that help improve customer experience,” said Warren. ”At the event we’ll relay Empathica’s flexible guest satisfaction survey options, easy-to-use reporting and action planning that extends to Mobile Reporting, unique location-based improvement plans to drive business transformation, as well as social media technologies that can help turn satisfied guests into brand advocates.”

For example, in an effort to align CEM strategy with social media, Empathica created GoRecommend, an innovative brand advocacy engine that allows satisfied customers to share location-specific recommendations through Facebook, Twitter and email, turning excellent customer experiences into a powerful marketing tool. A solution that has proven highly successful in the restaurant industry, GoRecommend is now being used by more than 50 brands, and has generated over 200,000 consumer recommendations, exposed to more than 38 million individuals.

Empathica representatives will be located at Booth 127 at the Restaurant Leadership Conference. For more information or to register, visit the web site.

About Empathica:
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.

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Lauren Eichmann

Bruce Warren
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