More than just tune into consumer-generated content, companies need to generate actionable insights and act upon those insights in a systematic fashion.
Evanston, Illinois (Vocus/PRWEB) March 03, 2011
Gleanster today announced that that it will participate as the featured speaker in a complimentary webinar next Tuesday, March 8th, at 12:30 p.m. CST, entitled, "The Seven Steps to Social Intelligence." The webinar is being hosted by Visible Technologies as part of an ongoing series.
Featuring Jeff Zabin, bestselling business author and research director at Gleanster, and Elizabeth Morgan, SVP at Visible Technologies, this webinar will present research that underscores the idea that, for large companies, social media monitoring has become a strategic imperative.
The insights derived from user-generated content are relevant to a large range of functions and activities and drive different types of value across the enterprise, according to the presenters. When paired to business goals, used to hone in on specific audiences, and integrated with other sources of consumer insight, social media monitoring can culminate in the notion of social intelligence.
“More than just tune into consumer-generated content, companies need to generate actionable insights and act upon those insights in a systematic fashion,” said Zabin. “In a sense, they need to move from using just their ears – that is, pure listening – to also using the analytical and decision-making capacity of their minds, which is the idea of social intelligence.”
In this webinar, Zabin will explain what Top Performers are doing to implement not only the right enabling technologies but also the right business processes, organizational resources and performance metrics to achieve their desired business objectives, based on the experiences of 297 companies. The research is derived from the “Gleansight” benchmark report on Social Media Monitoring, which can be downloaded for free. The webinar will include examples of several major companies already succeeding in bringing the concept of social intelligence to life, resulting in a wide range of business benefits.
To attend this live webinar, please [click here to register.
Gleanster is a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too.
About Visible Technologies
Visible Intelligence™ is the industry’s only enterprise ready social media monitoring platform. The platform was designed and built from its inception to be big, smart and agile with the needs and growth of the enterprise in mind. At Visible Technologies, our vision is simple: to deliver an industry leading Social Intelligence platform, service and support, designed to optimize business outcomes across enterprises.