Paradigm Sample™ and Conversition Partner to Deliver Comprehensive Mobile and Social Media Solutions; Targets Coveted 18-34 Demographic with Smartphone and Social Media

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Paradigm Sample™ and Conversition have delivered mobile and social media data collection to their respective client base. Driving the next wave of innovation, the two companies are partnering to complement their existing product suites with mobile and social media data collection.

Our focus has always been to deliver innovative market research solutions to our end clients. Integrating Mobile and Social Media is the next wave.

With MobilePulse™, Paradigm Sample™ is able to quickly and accurately gain insight into Consumers and Professionals on a particular topic area whether they poll their own mobile panel or individuals before-after a flight segment, an event or a retail location. “Complementing the data collection capabilities of MobilePulse™ with Conversition’s Evolisten™ and TweetFeel product suite will allow for the immediate application of multiple social media research capabilities like sentiment scoring with direct real-time feedback from Mobile data collection,” said Tessie Ting, Co-Founder of Conversition.

“Our focus has always been to deliver innovative market research solutions to our end clients.” noted Sima Vasa, CEO, Paradigm Sample™. “That took us into mobile data collection and panel development. To meet immediate client needs, we’re partnering with Conversition to apply their thought leadership around Social Media Research for a more comprehensive solution for our clients.”

Paradigm Sample™ and Conversition deliver products that provide a great complement to the in-depth research provided by full-service market research partners. For more information on these offerings contact us at info(at)paradigmsample(dot)com.

About Paradigm Sample™
Paradigm Sample™, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. They specialize in hard-to-reach audiences and are experienced in online and mobile panels. They represent an exclusive panel (North America, Europe, and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real-time data collection capability. Management Science Associates, Inc. (MSA) and Paradigm Sample™ have also launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience store channel. Paradigm Sample™ has sustained double-digit quarter over quarter growth since its inception in early 2009.

About Conversition
Conversition is a data collection company based in Centerport NY and Toronto, Canada that specializes in social media research. What is social media research? Social media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced. Their technology allows them to listen to consumers and applies scientific research principles to the collection and analysis of social media data. Their strength lies in their extensive market research experience and understanding of the social media landscape. Their services are complementary to traditional market research methodologies and help you gain a more holistic view of how people engage in conversation regarding your product, service or brand.


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Sima Vasa
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