BuildZoom represents our dedication to the remodeling & construction vertical as well as our mission to help increase the overall experience of consumers and businesses alike within the industry.
Scottsdale, AZ (PRWEB) March 08, 2011
BuildZoom, aka “the company formerly known as Sharperoo,” today announced the launch of their rebranding campaign and moving forward will be exclusively known as BuildZoom.
The rebrand initiative is the culmination of a research initiative that took place over the first quarter of 2011. The research initiative combined a series of in-depth customer interviews with several feedback surveys that were aimed at uncovering prospect and customer perspectives on the existing brand name as well as on a variety of alternatives.
According to Ryan Petersen, a spokesperson for the company, “Our research indicated that the prior brand was not delivering the type of impact we expect and even though it was a difficult decision, we decided it was in the best interests of the company to explore other opportunities.”
As Petersen goes on to explain, “BuildZoom represents our dedication to the remodeling & construction vertical as well as our mission to help increase the overall experience of consumers and businesses alike within the industry.”
BuildZoom is the largest directory of remodeling and construction businesses in the United States today. We provide the public with free access to information on over 1.5 million remodeling and construction businesses that have been ranked and rated according to a proprietary algorithm that crunches data that includes public information, private ratings from third-party resources, consumer feedback and more. In addition, BuildZoom provides businesses with a suite of online marketing tools that help them increase their online visibility, manage their reputation and acquire new business leads.
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