“PR 2.0 is evolving and it gives the business owner an opportunity to grow brand awareness, reach buyers, top bloggers and have real time results
Nashville TN (Vocus/PRWEB) March 07, 2011
Public relations and advertising boutique founders, Tatyana Gann and Angela Giles recently announced a new addition to their VIP publicity services by introducing writing and managing of social media releases and social media newsrooms. With a presence in both Nashville Tennessee and San Diego California, this service will enable small businesses to embrace a new wave of public relations campaigns using social media and SEO press releases.
Social Media Press Releases are the new wave of PR, according to public relations firm SmokinHotPR. Tatyana Gann affirms that press release and newswire distribution are not going to be replaced by social media releases, because they serve different purposes. However, they must be utilized in a marketing plan for an online business.
Social Media Press Releases are the new frontier of publicity. Coined as PR 2.0, Social Media Press Releases combine social media with SEO enhanced press releases. These new press releases bring a more interactive and informative story to the reader base.
Traditionally, online press releases were informative pieces that were sent to all major media outlets. Today, videos, pictures, resources, hyperlinks and social networking sites are all combined within a story to create a lively and entertaining, but still newsworthy piece.
According to Tatyana Gann, Social Media Press Releases reach bloggers, customers and the top influencers in social media when compared to SEO releases that only reach traditional media outlets and search engines.
Why are Social Media Press Releases so critical?
In an interview, Tatyana Gann stated, “PR 2.0 is evolving and it gives the business owner an opportunity to grow brand awareness by using social media and PR.” As a small business owner amongst a vast sea of media pieces, it is imperative that they are recognized and build a base of trust with their potential clients.
Tatyana Gann encourages business owners to include social media releases along with SEO press releases in their weekly campaigns.
The benefits of using SMRs are truly powerful:
-Best SEO: The Headline and summary can be optimized for targeted keywords.
-The story provides valuable information for the niche that it is targeting.
-It can be precise and easy to read with 5 to 7 bullet points and quotes from the expert which editors want to see most
-Links to various other networking sites and resources can lead to more traffic and more exposure.
In summary, in order to have a successful public relations campaign, a business owner should use Social Media Press Releases. These PR 2.0 media stories will create a wave of publicity and trust that will definitely build brand awareness for growing a business.
For public relations tips and advice, go to the SmokinHotPR.com website to claim a free report http://smokinhotpr.com.
Savvy Business Owners can purchase PR packages at http://www.smokinhotpr.com.
For the Media: Tatyana Gann and Angela Giles are available for expert quotes, speaking and consulting. Contact Tatyana Gann via email at email@example.com or by phone at 615.354.7625
About Tatyana Gann:
Tatyana Gann is a leading voice in the public relations community and has over 6 years of experience in publicity and marketing. She hosts the live radio show every Sunday called “Life with Tatyana” which focuses on Life, Publicity and Clarity. She believes it’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Her secret publicity strategies can help you tap into the markets you never thought possible and help establish your credibility fast!
Complete bio can be downloaded at http://www.SmokinHotPR.com
About Angela Giles:
Angela Giles is a Public Relations and Social Media diva. She is also the co-founder and partner of SmokinHotPR Public Relations and Advertising Boutique, along with her partner and founder Tatyana Gann. SmokinHotPR Boutique specializes in providing publicity services for small business owners and online entrepreneurs. Angela believes that simple strategies equal big results!