Now, search relevancy is increasing with the addition of onsite keywords and location in the title and meta description of a website. This puts local businesses in a really powerful position to potentially outrank larger chains for relevant searches.
Scottsdale, AZ (Vocus/PRWEB) March 07, 2011
The response to large businesses taking advantage of Google’s search algorithm means new opportunity for smaller, local businesses in search results. After a recent algorithm update, it is now possible for local businesses to find success in higher rankings for prized search terms.
“It’s a huge change in SEO and web development for small companies,” says BizziBiz digital marketing specialist Rick Bodey, who uncovered the significance of this change in the BizziBiz Labs research division with colleague Chris Franks. “Now, search relevancy is increasing with the addition of onsite keywords and location in the title and meta description of a website. This puts local businesses in a really powerful position to potentially outrank larger chains for relevant searches in their area.”
Large businesses and spammers will no longer banish small businesses to pages two and three of commercial searches. Instead, websites of local businesses that have been properly optimized can rank as well as their larger competitors, meaning a potential increase in customers, sales and visibility.
BizziBiz Franchise, Inc. is one such company helping small businesses to capitalize on Google’s new algorithm. Chris Franks adds, “We [BizziBiz] do everything we can to be a superhero for small businesses. With Google’s new algorithm, small businesses are empowered to greater impact the marketplace, in both the digital and the physical world.”
More information about the effect of Google’s new algorithm can be found in the latest BizziBiz case study.
About BizziBiz Franchise, Inc.
BizziBiz Franchise, Inc. offers a full digital marketing solution customized for each
business. It focuses on the unique needs of the small business owner to help them compete. BizziBiz’s tagline is “Because Every Business Needs a Superhero…” and their franchisees serve as superheroes empowering other small business owners through digital marketing. To learn more about BizziBiz Franchise, Inc., visit http://www.BizziBiz.com, or for franchise inquiries, email TellMeMore(at)BizziBiz(dot)com.
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