On the Beach: Recent Survey Shows Majority of Over-50 Holidaymakers Now Book Online

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A recent survey has shown that over half of travellers over 50 use the internet to book their holidays. Online holiday provider On the Beach believes this is excellent news for the travel industry.

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The report demonstrates that people of all ages are travelling abroad in vast numbers. In many ways people over 50 are the most prolific travellers as they have more time and money, which allows them to embark on significant trips.

A recent report shows that the majority of travellers over 50 are using the internet to book their holidays. The study was conducted by LV, a travel insurance company. It found that 54% of holidaymakers in this demographic purchased their trip online, while only 16% made arrangements through a travel agency. Online holiday experts On the Beach have also noted a similar trend as many customers over 50 are using their website to book trips to sunny destinations. Alistair Daly, Marketing Director of On the Beach, comments: “People of all ages are booking online in increasing numbers and our service has proved to be equally popular among all demographics.”

The survey was conducted in January 2011; it polled over 2,000 adults, 955 of whom were over 50. LV also found that this age group spends £17.6 billion a year on travel, a figure they expect to double over the next ten years. The top destinations for people over 50 were Spain, France and Italy.

Daly believes that these survey results show that travel is becoming increasingly popular amongst all demographics. He states: “The report demonstrates that people of all ages are traveling abroad in vast numbers. In many ways people over 50 are the most prolific travelers as they have more time and money, which allows them to embark on significant trips.”

Daly concludes that this report holds excellent news for the travel industry. He states: “The over 50 market is incredibly important to the travel industry, and this survey shows that it is very healthy. It is also exciting to see the number of people booking online: 54% of over-50s making their arrangements through the internet is a very significant figure, as it shows that these customers are taking advantage of services likes ours to easily and affordably book great holidays.”

About On the Beach:
Founded in 1995, On the Beach is one of the UK’s leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world’s most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

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