Innovative Mobile App Drug Guide Designed and Developed by Aptara

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Elsevier’s “Nursing Guide to Drugs” App Now Available on iTunes

Aptara Digital Publishing
Aptara made our content much more presentable, searchable, and interactive for our customers and helped us successfully launch our app publishing program.

Aptara, a pioneer in digital publishing solutions, with over 20 years in the scientific, technical and medical (STM) publishing industry, designed and developed the recently released “Nursing Guide to Drugs” mobile application (app) for Elsevier Australia, Australia’s premier publisher of nursing, health professions and medical textbooks.

Available for both the iPhone and the iPad, the new “Guide to Drugs” app provides instant access to critical prescription information, including dosages, proper administration, possible side effects, and drug interaction alerts. It is a practical, portable expert reference guide for nurses, as well as a companion to the bestselling reference text of the same name by Adriana Tiziani.

“Elsevier is leading the way with educational apps in the Australian market,” said Dev Ganesan, President and CEO, Aptara. “It’s rewarding to know how successful this new custom app has been in such a short time on the market. From storyboarding, to instructional design, graphic design, and mobile development, our teams drew on their publishing and medical domain experience to create an engaging and easy-to-use custom app for one of Elsevier’s biggest titles.”

“It was great working with Aptara on this project. They made our content much more presentable, searchable, and interactive for our customers,” said Helena Klijn of Elsevier Australia, “and helped us successfully launch our app publishing program.”

The “Nursing Guide to Drugs” can be purchased through iTunes, or for those who have already purchased the book, the app can be downloaded for free. To make this possible, Aptara designed a custom web-interface for Elsevier which validates unique PIN codes distributed with the book.

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for publishers. Its comprehensive portfolio includes market-leading content technology and learning and performance solutions — from eBook and App production to custom content creation, instructional design and new media development, to learning administration services. Using industry-standard as well as custom processes and technologies, Aptara’s solutions enable effective knowledge transfer and performance improvement. Aptara builds content in reusable formats for deployment across interactive mobile devices, eLearning simulations, websites and wikis, PDAs, Electronic Performance Support Systems (EPSS) and print materials. Founded in 1988, Aptara is a U.S.-based company with more than 4,400 professionals worldwide serving leaders in the Trade & Consumer, Professional, Educational and Corporate publishing markets. For more information visit: http://www.aptaracorp.com.

About Elsevier Australia
For over 100 years, the Elsevier name has represented a dedication to excellence in the exchange of information in health, medicine, and the sciences. Today, Elsevier remains committed to that mission and has grown into a global information provider with offices around the world.

Elsevier Australia is a dedicated publisher of information for the Australian and New Zealand market. Working with the most respected researchers, academics and professionals in Australia and New Zealand, Elsevier Australia has set a high standard for quality. This is today's Elsevier: innovative, experienced and uniquely positioned to continue leading health and science publishing. Visit us at http://www.elsevier.com.au and http://www.shop.elsevier.com.au.

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Megan Prosser
Aptara
703-352-0001 x: 1135
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