Nuneaton Driver Recruitment Franchise Gears Up for Success

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A NUNEATON specialist driver recruitment business is on the road to greater success as part of the UK’s estimated £11.8 billion franchise industry.

John Major, Mike Geoghegan & Andy Cushen from Drivers Direct

We are anticipating further growth this year as we are targeting a further 30% increase in our turnover across the Nuneaton, Northampton, and Leicester offices.

The Drivers Direct franchise for Nuneaton, which is based in Abbey Gate, and its sister offices in Leicester and Northampton has built turnover from less than half a million to a massive £3 million annual business after launching at the height of the recession.

With unemployment on the rise and some reports showing 60 per cent of all road haulage companies struggling to fill vacancies, Drivers Direct is looking to drive the business forward by delivering quality training to ensure it keeps providing the industry with the best drivers.

Vacancies for HGV drivers increased to 25,720, up from 11,041 in 2009, and from 17,344 in 2007. Van drivers increased from 7,000 last October - up to 10,193 this year.

Director John Major said: “My fellow directors Mike Geoghegan, Bev Major and I have many years of combined experience in the driver recruitment industry, which gives our franchise branches a strong competitive edge.

“This has undoubtedly helped drive our success to date. When we started the franchise branches, we had initially 10-12 drivers and about four clients. We now have over 150 regular drivers and a strong database of clients, many of which are blue chip companies with household brand names.

“We are anticipating further growth this year as we are targeting a further 30% increase in our turnover across the Nuneaton, Northampton, and Leicester offices.

“We’re addressing the driver shortage in a number of ways. Drivers Direct attracts the best drivers through our reputation, and we achieve this by employing staff with solid experience in the transport industry. Our staff understand how the industry operates which instills confidence in our company. We also provide high quality training, both for new drivers and to upskill our existing pool of experienced drivers. Recent figures show that one in five 16 to 24-year-olds is now out of work, and the road haulage industry could provide the older end of this age group with a career opportunity which would help to avoid future skills shortages. And by ensuring that our experienced drivers have ongoing opportunities to maintain and improve their skills, we can continue providing clients with the best drivers in the business. Drivers Direct has a thorough training programme in place, covering all the disciplines drivers will need for a successful career.”

Drivers Direct provides NVQ level vocational training, the equivalent standard to GCSE grades A to C. Its Driving Goods Vehicles course includes safe and efficient driving techniques, security awareness, how to load and unload vehicles correctly and how to manoeuvre in a restricted space. Its Carrying Delivered Goods course for van drivers follows the same format but also includes customer service training.

The company also delivers DCPC training for HGV drivers where the law dictates anyone driving a vehicle above 3.5 tonnes must complete 35 hours of approved training within five years and every subsequent five years.

Mr Major added: “With our growing reputation in the industry and commitment to delivering high quality training for both experienced drivers and those new to the industry, we are confident that Drivers Direct is on the right road for continued success.”


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Gary Lillistone

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